So you think you know what's cool? The top 100 kids' favorite brands are revealed with Netflix, YouTube and McDonald's in the lead - and some surprising entries you might not have expected

So you think you know what's cool? The top 100 kids' favorite brands are revealed with Netflix, YouTube and McDonald's in the lead - and some surprising entries you might not expect Lego, Spotify and TikTok have all found spots in the top 100, while as Greggs

By Elizabeth Haigh

Posted: 11:45 BST, 16 Aug 2023 | Update: 12:45 BST, 16 Aug 2023

Kids' 100 coolest favorite brands revealed with Netflix, YouTube and McDonald's in the lead - joined by rather surprising entries.

Lego, Spotify and TikTok all found places in the top 100, with some less expected brands like Greggs, Oreo and The North Face also making appearances.

The list, compiled by comics company consulting wing Beano Brain, is the second edition and saw many new entries which upset last year's results.

Researchers spent a year talking to 120,000 UK children ages 7-14, or Gen Alpha, and observing the clothes they wore and the brands they used, before compiling the final list.

But in a blow to UK businesses, no UK company made the top 30 with Harry Potter as the first UK entry at 32.

This...