Socios.com buys $100m stake in Barca Studios as club ramp up Web3 and blockchain strategies

August 2 - FC Barcelona has sold a 24.5% stake in Barca Studios, the club's digital content and distribution hub, for $100 million to blockchain technology provider Chiliz.com, which owns the Socios.com Fan Token and NFT platform.< /p>

Socios.com will become a strategic partner of Barcelona and will work directly on Barcelona blockchain, NFT and digital assets, and Web3 strategies.

Alexandre Dreyfus, CEO of Socios.com and Chiliz, said: "Barça Studios can now leverage our technology, expertise and global reach to help deploy the club's Web3 content strategy and generate new sources of long-term revenue which will benefit the club for seasons to come."

Barça Studios leads the creation of the club's NFTs and metaverse projects, as well as the club's digital strategy for engagement and digital development of its global fan base.

"As part of the strategic partnership, Socios.com and Barca Studios will develop projects that will attract the most innovative blockchain and Web3 partners to create new features in the FC Barcelona ecosystem," Socios.com said.

Socios.com and Barcelona have been working together since February 2020. Over $39 million worth of $BAR Fan Tokens have been sold, allowing fans to redeem rewards including VIP tickets, merchandise and unique experiences.

“The $BAR Fan Token will be the key to unlocking and creating a new spectrum of opportunities that will extend beyond the Socios.com app and into new immersive digital ecosystems powered by Chiliz technology that Socios .com and BarçaStudios will build in tandem," Socios.com said.

Socios.com said the $BAR Fan Token is critical to unlocking new opportunities that extend beyond the Socios.com app and into new digital ecosystems powered by Chiliz technology that Socios.com and Barça Studios will build in tandem. Both partners will develop projects using the latest blockchain innovation and develop Web3 partners to create new features in the FC Barcelona ecosystem.

Socios.com is increasingly focusing on "usefulness" within its fan tokens: essentially the rewards and experiences that connect fans to the club. Barca say they have a digital audience of 400 million fans. Barca Studios will have access to Socios.com's blockchain technology which will create scale in international markets and generate new revenue streams.

“Blockchain technology can provide fans with a role and membership in their communities that cannot be removed or revoked, or expended or expired,” Dreyfus said.

"Additionally, the application of blockchain technology can take the fan experience far beyond an app-based engagement and reward structure and provide utility and connectivity across the metaverse. , providing a way to connect an unlimited number of Web3 projects."

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