Software Testing for Metaverse Experiences: Here's What You Need to Know

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As the industry ponders what the Metaverse is and isn't, companies are imagining what it means to them and how they can experiment right now. Bloomberg Intelligence forecasts that the metaverse market could be an $800 billion market by 2024. To put that into perspective, another high-growth technology market – the public cloud – is expected to reach $716 billion in the same year.

Companies invest for a variety of business reasons; the vast majority of them to improve digital experiences. Internally for employees, the metaverse leads to the creation of digital workplaces that enable distributed workforces. For shoppers, this means creating new, immersive experiences – whether at home or in a physical storefront – that raise the bar for customer experience even further.

And while there are clear benefits in areas like retail and gaming, there are also benefits in less obvious areas. For example, metaverse-based technologies can benefit healthcare, where doctors and clinicians will have better ways to access information and interact with patients. Or, in the automotive industry, where metaverse technology can allow potential buyers to virtually test drive cars.

Before you can run, however, you must walk. No software is immune to the hurdles of testing, and in the Metaverse, it's important to understand how to test Metaverse experiences and what determines success.

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Some testing challenges will be familiar to you, such as dealing with different platforms, techniques, and considerations. To ensure customers have seamless, high-quality experiences on any device and with any payment source, testing with real people in real-world scenarios is crucial.

A new emerging challenge for metaverse testing is scale. The complexity of bringing together the technologies that create a metaverse experience, render it correctly, and deliver the appropriate content is vast enough on its own, but those experiences must also be continually validated and refined as the metaverse evolves.

If the metaverse experience includes payments, the non-fungible tokens (NFTs) and cryptocurrencies that will be accepted will need to be verified and validated. This leads to transactional validation on a scale that enterprises have yet to experience.

While it's hard to be ready for the scale challenges that currently exist, it's important to keep in mind that the metaverse is the rise of seamless user experience. This will put businesses on the right track to deliver world-class experiences.

As companies scale the metaverse experiences they create and perform usability testing for...