Something Navy taps Betty Wang as chair

Reinforcement of its management team, Something Navy, the lifestyle brand founded by Arielle Charnas, names Betty Wang its first president.

Most recently, Wang was a freelance consultant. Previously, she was Vice President, Divisional Merchandise Manager for Handbags and Accessories at Saks Fifth Avenue, and previously was Divisional Merchandise Manager of the ready-to-wear and designer boutique at Shopbop. She was also a womenswear buyer and planner at Bloomingdale's.

"I have always sought to work on the side of fashion brands and work more on the development of products, and it was really the team. Arielle and Matt are such a force to be reckoned with," Wang said, referring to Charnas, who serves as chief creative officer, and general manager Matt Scanlan. Related Galleries

Wang, who starts on Monday, said, "Arielle has this really awesome fashion style, creative and inspiring, and a truly engaged community Something Navy is not just a fashion brand, but a lifestyle and media brand. It was really attractive for me, to really connect with the customers and the community that it has built."

Charnas, who started Something Navy as a style blog in 2009, has 1.3 million followers on his personal Instagram account. , and the company has 325,000 subscribers.

Wang, who reports to Scanlan, said the company is investing in its growth by devoting even more resources to its management team. She said she would work as a close business and thought partner of Charnas.

After the end of an exclusive clothing partnership with Nordstrom (where at one point the popularity of the line collapsed nordstrom.com) in 2019, Something Navy became a standalone fashion brand in 2020 and currently does e-commerce, wholesale and retail.

His first big account (which he sold for Spring 2021) was Revolve, which was followed by Saks Fifth Avenue, Nordstrom, Intermix, Revolve, and Shopbop in the spring of 2022. The company doesn't sell internationally yet, but that's something it's exploring. The brand has four stores in Newport Beach and Los Angeles, California, and two in New York, New York at 1055 Madison Avenue and 379 Bleecker Street. Over the next 12 months, Something Navy plans to open a store in Miami, Florida later this year and stores in Dallas, Texas and Chicago, Illinois later this year. next.

Brand investors include Beliead Ventures, L Catterton, Vanterra Capital, Box Group, Jenny Fleiss , Silas Capital, Third Kind Venture Capital, SWAT Equity, Black Jays Ventures and The Seed Lab, among others.

When asked about her top priorities, Wang replied, "Understanding the customer a bit more and getting a bit more intimate with this data and of course, looking at the product opportunities. Arielle has a particular effortless style and elegance and the collection truly embodies the blend of classic with sleek and cool, with a huge dose of fun. take advantage of that and see where there are more opportunities to convey those kinds of feelings and emotions,” Wang said.

Something Navy offers women's clothing, children's clothing, home, bed and bath , and a bit of beauty. “We will continue to build on this and see where more penetration is possible,” Wang said. The full assortment of products is online, while most wholesale accounts focus primarily on clothing. The collection is brought into the contemporary domain.