Sprig uses AI to turn product surveys into conversational data

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Sprig, a five-year-old startup that specializes in creating smart, contextual app-integrated surveys for businesses, got a big vote of confidence last year, securing funding from $30 million from leading venture capital firms including a16z and Accel.

Today the company is announcing where some of those funds went: a new feature that Sprig is calling AI Analysis for Surveys, which, as the name suggests, uses generative extended language models (LLMs) to 'AI to intelligently sift through survey data and provide instant insights into the company that conducted the survey.

Surveys that can answer you

To put it more bluntly: Sprig's AI Analysis for Surveys turns survey data into a conversational AI product.

With it, as the survey owner, you can ask any question imaginable to your survey results, and the AI ​​will sort through them and attempt to answer with the data, information, takeaways, or suggestions most appropriate - and this includes qualitative survey data such as open-ended text entries, not just multiple-choice or quantitative responses.

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"You can ask Sprig AI to answer any custom questions about your survey data, and it will analyze the answers to all your survey questions to find the answer," wrote Ryan Glasgow, CEO of Sprig , in a blog post on the news.

The company also announced an expanded free plan and new large enterprise customers, including PayPal, Figma, Ramp, Peloton, and Mixpanel.

"World-class product teams continue to choose our platform because they value their user experience and have found Sprig to be an essential platform for differentiating their products in today's competitive environment. ", Glasgow wrote.

Build on initial success

Sprig first made waves in 2020 with the launch of its in-product survey platform and Open-Text AI analytics feature, which automatically aggregates open-ended survey responses (those questions that ask you to write about your experience in a text box) into topics.

This feature was quickly adopted by major companies including Dropbox, Loom, Coinbase, Robinhood, and Square. To date, Sprig has analyzed feedback from over 6 billion product visitors from hundreds of high-growth technology companies.

With the new AI Analysis for Surveys feature, Sprig takes it to the next level by analyzing full survey datasets. Product teams can now:

View AI-generated survey summaries for key takeaways without manual analysis. Ask personalized questions about their data and receive AI-powered answers Explore new analytical questions suggested by Sprig's AI based on survey results to dig deeper into their survey data and find less obvious patterns. These results can be used to improve and differentiate a product faster and in ways that would not have been necessary...