Starbucks is spending $450 million to upgrade its stores

The infiltration of complicated bespoke drinks by Starbucks customers stresses baristas, as the stores are not equipped to quickly prepare these complicated drinks.

Jenn Moreno/VIEWpress Jenn Moreno/VIEWpress

That's why at an investor conference in Seattle on Tuesday, Starbucks announced it would invest $450 million to improve the efficiency of its stores, including the opening of 2,000 new locations by 2025.

AP reported that drive-thru currently accounts for 50% of all Starbucks sales in the United States, and delivery demand has increased by approximately 24%. Customizable cold beverages account for approximately 75% of beverage orders in the United States.

Furthermore, store designs that haven't changed since their heyday in coffee shops don't match what today's consumers are looking for: faster, more efficient coffee pickups.< /p>

The company will roll out the Siren System (named after the character in its iconic logo), a new workstation introduced for baristas that "significantly reduces the time and number of steps to prepare cold drinks" .

In 2023, Starbucks will also introduce the Cold Pressed Cold Brew system which promises to deliver cold pressed coffee to customers in seconds, compared to the 20 hour, 20 step process it currently takes.

Meanwhile, Starbucks is doubling down on deliveries with the nationwide expansion of its partnership with food delivery company DoorDash, set to roll out in fiscal year 2023.

"Guided directly by our partners, we have already begun to act on an inspired roadmap to build the future of Starbucks, while staying true to our mission to uplift communities through a shared love for coffee. and further expand our leadership in coffee and innovation,” interim CEO Howard Schultz said in a company statement.

Starbucks also plans to increase employee perks and benefits, including increased sick leave and mental health support, increased digital tipping opportunities, and management benefits student loans.

The company did not specify exactly how and where the $450 million would be distributed.

Meet the dermatologist who wants to save you money and cross the $200 million mark for patients

Your employees want this perk, and giving it to them can improve your bottom line

The hidden dangers of not taking your vacation days

This family-run Manhattan jewelry store struggled to rebuild after 9/11. Today, 2 sisters who run the 46-year-old company Re...