Stone Island CEO Robert Triefus strategizes

MILAN — "HAS Rock Island, We follow OUR own compass inside. »

THE mantra reflects THE distinctive attitude of Rock He is clients, but East Also A reference has It is logo, which chief executive officer Robert Triéfus East benefit as part of THE Branding strategy he has together In movement.

THE business East marking 42 years In business In 2024 And East kicking disabled A series of initiatives below Triefus lead, including It is First of all fashion to show event In Milan on Friday. Although A unique event, he will allow Rock Island "has say THE history of A new chapter," observed Triéfus In her First of all interview In THE role.

Triéfus joined Rock Island In June After 15 years has Gucci, Or he most recently was CEO of THE the brand safe And Metaverse Businesses In addition has her position as senior executive vice president, business And brand strategy.

Rock Island has not traditionally has been part of Milan Fashion Week, choose has emphasize It is history of research And development In different contexts, For example has THE Living room of the Mobile, observed Triéfus. TRUE has form, THE brand will here THE eighth editing of It is Prototype Research Series has THE Future international furniture And design to show In April, When he will Also move has A new exhibition room In Via Tortona.

Behind THE Rock Island compass.

Benefit very strong brand awareness, Triéfus said A aim East has "refine THE architecture of THE the collections, building A more concentrate hierarchy, with THE entrance, heart And summit subcollections, reach different clients although THE brand has always has been very flexible through generations. »

While THE collection East A Single A, there are three subcollections called Ghost, THE most pupil, technical And luxurious, brand by A tone on tone logo; Stellina, more classic And urban, And Marina, with marine elements, THE younger And more fashion oriented double originating by founder Massimo Osti passion For Joseph that of Conrad classic novels.

Triéfus said that clothes makes up 97 percent of Rock He is offer, outerwear And knitwear be THE history heart business, opening up strong potential In other categories, including accessories.

Prices range Since 1,700 euros, THE high range of Stellina, has 5,000 euros has THE The highest level For Ghost.

Triéfus proudly sharp out THE research that has disappeared In THE brands Ice Jackets, THE reflective And glass materials And THE Tela Stella cape hail Since THE First of all Rock Island collection For spring 1982 And inspired by military truck tarpaulins, among others. "I discovered A amazing community that We call 'there family,' And collectors WHO don't do it consider THE clothes as ancient, but continue has w...