Super Bowl ad shows self-driving Tesla decapitating mannequin and crushing strollers

In case you missed it on Sunday, an ad that aired during the Super Bowl called Tesla's complete self-driving technology dangerous and deadly.

The 30-second spot depicts brutal scenes of self-driving Teslas rolling over child mannequins and strollers, driving on the wrong side of the road and overtaking "Do Not Enter" signs.

The national ad campaign, which cost $600,000 to run during the Super Bowl, is sponsored by The Dawn Project, a California-based nonprofit that supports the development of "safe" computer operating systems. for humanity".

The organization has been particularly critical of Tesla's full self-driving functionality, saying the software poses a threat to passengers and pedestrians.

"Tesla Full Self-Driving will run over a child in a crosswalk," a narrator says in the ad, as a video shows what she claims are real "safety test footage" of a Tesla crashing into a child mannequin in the street.

Related: Engineer: Tesla Self-Driving Demonstration Video Staged

Later in the ad, a Tesla rams into another child dummy, grabbing his head.

"Tesla's fully autonomous driving endangers the public with deceptive marketing and woefully inept engineering," says the narrator. Why is NHTSA allowing Tesla fully self-driving?"

[embedded content] Who is behind the attack announcement?

The Dawn Project was founded by Dan O'Dowd, a billionaire who is credited with creating the operating systems for projects such as the Boeing 787, Lockheed Martin's F-35 Fighter Jets, the Boeing B1-B Intercontinental Nuclear Bomber and NASA's Orion Exploration Crew. Vehicle.

Dowd is also CEO of Green Hills Software, which develops self-driving software.

The foundation's website shows numerous videos of self-driving Teslas breaking down during various test drives. In a video, O'Dowd accuses Tesla founder Elon Musk of running a Ponzi scheme.

What does Elon Musk think of advertising?

Musk seems to be taking it head on despite the ad's harsh accusations. During the Super Bowl, cameras caught Musk relaxing in a private box with News Corporation CEO Rupert Murdoch.

The company hasn't directly addressed Project Dawn, but in response to a tweet from Tesla owners in Silicon Valley that called the announcement "fake", Musk responded with an LOL emoji.