Superplastic enters the music industry with Ghost Kidz, a 3D animated hip-hop duo powered by Virgin Records

Superplastic, the Vermont-based character studio that creates animated celebrities, vinyl toys and digital collectibles, made an important announcement at Rolling Loud Miami 2023, marking its entry into the music industry in partnership with Universal Music Group's UNVGY Virgin Records and United Music Group.

On July 23, the event featured an explosive live performance by 3D animated hip-hop duo Ghost Kidz, Lil' ILL and Filth-E, captivating over a million fans in person and via livestream.

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The duo surprised Rolling Loud Miami 2023 by entering the sound booth at the hip-hop festival minutes before Lil Uzi Vert's set. They took over the stage, delivering an impromptu freestyle rap and featuring their debut music video "Goin' Off" featuring Vince Staples.

"We've been developing the Ghost Kidz for a long time. There's so much thought and expertise in the band from the creatives and partners, we love that when choosing a label partner, we needed real people who believe in the music and the story. We've spoken with many labels, and Virgin felt like the perfect fit because they were excited and had ideas from the start," said Galen McKamy, Creative Director from Superplastic to Benzinga.

It should be noted that the artists behind the characters of Lil' ILL and Filth-E are prominent hip-hop figures who have chosen to remain anonymous at this time. The creation of Ghost Kidz involved working with a committee of hip-hop legends, ensuring a bright future for the project through their collective expertise.

Asked about the creative process behind the animated duo, McKamy said, "We're a creative incubator for artists and collaborators. We work with the most talented creators in the world to create things no one has ever tasted. We've worked with everyone from Gucci and Mercedes to Post Malone, The Weeknd, Vince Staples..."

"We create stories with people we respect and love. We created the music, story and identity of Ghost Kidz with the rawest and most talented people in the industry," McKamy added. "All of the creative sessions were held in person in LA, Miami, and NYC, and I can't wait to show the world what's next."

Earlier this year, Superplastic announced a multifaceted collaboration with Amazon.com, Inc. AMZN, encompassing investment opportunities, an in-development streaming show featuring virtual stars Janky & Guggimon, and a first deal with Amazon Studios.

"Superplastic is an artist-driven, collaborative company. Music release has been part of our plan for as long as we've partnered with musicians to create art," said the creative director.

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Image courtesy of Superplastic.

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