TechCrunch+ Roundup: Gen Z VCs, Choosing a GTM Model, Crypto Crisis Communications Tips

I always wondered who could name demographic cohorts.

My parents were pre-baby boomers, which made them part of the silent generation. (I'm Gen X, so feel free to completely ignore me.)

Gen Z is stereotyped as being materialistic, distrustful, and extremely dependent on personal technology. And now that they are entering the ranks of venture capitalists, one investor says these characteristics influence how deals are done.

Full TechCrunch+ articles are only available to members. Use coupon code TCPLUSROUNDUP to save 20% on a one or two year subscription.

Tech investors born after 1996 "raised money, gained social media followers and capitalized on the Gen Z mentality," says Andrew Chan, senior partner at Builders VC.

However, “Gen Z, no matter how you slice it, is still a bunch of kids. Me included,” he notes in a TC+ guest post. “Good for them. I don't want to be part of it."

According to Chan, too many investors his age rely on “youth, identification with groupthink, and confidence as a substitute for hard work and experience.”

"It might work for now, but if it's successful for my generation of venture capitalists, then I'd rather have stayed in my happy little bubble writing geochemistry code at JPL in NASA."

Thank you very much for reading,

Walter ThompsonEditorial Manager, TechCrunch+@yourprotagonist

6 Ways to Make Sure Your Startup is Using the Right GTM Model

Image credits: Klaus Vedfelt (opens in a new window) / Getty Images

Years ago, I borrowed a road bike from an acquaintance for a day of riding. It was a mistake.

I had never ridden a 10-speed bike before, so I wasted time and energy struggling to climb hills, much like a startup with a go-to-market model that doesn't does not correspond to the stage of his company.< /p>

“Before you start scaling a sales model, you need a pipeline to support it,” according to Ali Mitchell and Laura Yao, Partners at EQT Ventures,

To manage GTM well, it's not enough to follow basic best practices: you also need to know "what to do and when to do it".

How to communicate with your crypto community when things aren't going well