“Tequila,” by “Sons of the Clouds” Alvaro Longoria, Goes to Latido, Sparks Band Reunion (EXCLUSIVE)

"Tequila, Sex, Drugs and Rock and Roll", by award-winning director and producer Goya Alvaro Longoria, was acquired for international sales by Latido Films.

Based at Morena Films in Madrid, which Longoria co-founded, doc marks a return to directing for Longoria , whose 2012 debut album 'Sons of the Clouds', produced by Javier Bardem, scored a Goya from the Spanish Academy while 2015's 'The Propaganda Game' landed a nomination. Meanwhile, in recent years Longoria has produced Asghar Farhadi's 'Everybody Knows' at Cannes and Spain's box office juggernaut 'Champions'.

"I produce, that's how I make a living, but I make documentaries by passion." said Longoria.

World premiering at this month's San Sebastian Film Festival as part of its Made in Spain showcase, "Tequila" charts the rise of the Argentinian-Spanish rock band fronted by Ariel Rot and Alejo Stivel.

The two are set to perform again in a series of post-movie screening concerts. All four events will take place in Spain at locations yet to be announced.

"Tequila took Spain's virginity." Longoria said Variety. “There were a lot of bands after that, but they were really the first pure rock band in Spanish connected to people. It is the soundtrack of a generation”. Best friends Ariel and Alejo left Argentina falling under military dictatorship and arrived in 1975 in Spain - a country in search of new culture and excitement.

The doc feature weaves archival performances with interviews presented in 4:3 aspect ratio to reflect the format common to TV shows in the 70s. Cecilia Rot, Ariel's brother, speaks wisely throughout the film, capturing the feeling of not only the group's rise, but also the tragedy of their infused slide drugs.

"We are always proud to work with Morena, a company with which we have shared great success. In this case, especially since our friend producer-director Alvaro Longoria is making a most exciting documentary about one of the rock bands that changed Spain,” said Latido boss Antonio Saura.” His particular vision allows us to better understand how a rock band influenced the life of a country that was in deep transformation and made its music universal", he added.

Variety spoke to Longoria as San Sebastian approached: < /p>

There is a lyric for one of their songs in the movie "We're gonna rock 'n' roll and no one's stopping us. It seems to directly capture a feeling of that time in Spain. How do you think the timing of Tequila's arrival in 1975 influenced its success?

Longoria: Spain was a dark gray country, and then suddenly BOOM! Explosion and that was the band that was there and people immediately connected with them. The truth is, it's an amazing story. This would be the soundtrack that changed their (Spanish) lives, they went from darkness to rainbow. »

It seems that Ariel and Alejo had a cultural head start, given their upbringing in Argentina, compared to Spain, which was emerging from a cultural vacuum in 1975…

Longoria: It was fate: just as Argentina goes from light to dark , Spain goes from darkness to light . They are at a crossover point where they switch at just the right time. They come from a country that was very advanced by Spanish standards, where culture was everywhere and suddenly it shut down. They managed to jump into a country that is opening up. They just continued the trend of what was happening in Argentina when they left. But for Spain it was a revolution.“

In the movie, Cecilia Rot talks about "heaven spinning out of control" and it certainly does for the band. How did you avoid telling a cliché rock 'n' roll st...