The 4 things leaders should do first in the face of uncertainty

The opinions expressed by entrepreneurs contributors are their own.

When faced with , effective leadership plays an important role in making decisions. but there's not just one way to do it — there are many different ways! So what are your options when faced with uncertainty? Through my experience consulting with various businesses through Assuras, here's what I've found works best for most businesses.

1. Recognize uncertainty

When an uncertain situation occurs, instead of becoming paranoid or panicky, effective leaders need to understand how this uncertain event happened and that there is no choice but to acknowledge it. Rather than panicking, effective leaders should immediately start working on a plan that will help them survive this uncertain situation. Leaders need to understand that the only way to deal with this situation is to create a plan, develop strategies, and execute them. They must plan their decision and try to predict the outcomes that might occur if they make any of these decisions.

Related: 8 Ways to Grow Your Business in Uncertain Times

2. Create a vision you want to achieve

In times of uncertainty, it is extremely important to create goals and a vision. Effective leaders are those who always have a clear vision through which they influence people to act on it. In times of uncertainty and unexpected events, leaders are vulnerable. They probably have no idea how to deal with this situation and achieve the goals they were working on before, but effective leaders immediately begin to understand the situation and start working on a different vision that could be achieved. during uncertain times. Leaders need to start working on a plan, they need to identify the questions they want answered, and they need to assess the possibilities.

3. Create a group

After identifying opportunities, leaders need to form a group of people within the team who have creative ideas in mind. The leader must select people who always think outside the box and start sharing ideas. These discussions will help the leader gather ideas and make the right decision. In times of uncertainty, it is very difficult for the leader to make decisions alone, but if he forms a group of effective employees, the leader's task will be made easier. And with a lot of ideas exchanged, the leader will be able to make the right decision.

4. Act quickly

An effective leader is one who acts quickly to resolve the situation. In order to make decisions in times of uncertainty, the leader must act quickly rather than wait longer. All waiting will do is minimize the number of options you have. Effective leaders understand the importance of acting quickly to save their organization and their employees from uncertain situations. In these uncertain times, only leaders and organizations that act quickly will survive and find ways to succeed.

Zoom is one of the best examples of companies making decisions in times of uncertainty. When the Covid-19 pandemic hit, Zoom sprang into action and became one of the most widely used video calling platforms in the world. Before the pandemic, they had at most 10 million daily users, but after the pandemic, that number increased to 300 million. It was through the decisions they made that they found a solution to the problem that everyone was looking for. Even though there are many other apps like , Meet and more, Zoom is one of the most reliable and easy to use. They have made the wise decision to market themselves as one of the most reliable and easy to use platforms. It also shows how quickly effective leaders act to grow their business.

Related: 4 Things Employees Want From Leaders During Uncertain Times

When faced with uncertain and unexpected events, leaders need to recognize the uncertainty, create a vision, bring a group together to discuss ideas, and act quickly. With this four-step plan in place, leaders don't have to panic about what comes next.

This is part three of a three-part series.