The bride was wearing…cargo pants?

Rosie Assoulin never intended to wear bridal clothes.

But as the designer of fashion, after debuting its ready-to-wear namesake in 2013, clients have turned to its white pieces for wedding attire. Soon fans started asking about a bridal collection; according to Assoulin's estimate, her company has received hundreds of such requests over the years.

By 2020, she had acknowledged that such requests could not no longer be ignored. Then, just when her sister was due to get married, the pandemic hit. "They had to call off their wedding and got married alone on a beach," Ms Assoulin (pronounced Ah-SOO-Leen) said. "We made her dress: a burgundy and turquoise dress that ties at the waist from our Fall/Winter 2018 collection, which we redone in cream and beige with a beautiful hooded veil." The process, she added, showed “our team that we could create a wedding-specific collection.”

Two years later, the first Rosie Assoulin's bridal collection debuted in April. . In creating it, Ms. Assoulin, 37, says she followed only one rule: everything had to be white or cream. (Maybe it's no surprise to the bride, but the designer is known to favor brighter hues.) "There's a purity to just doing these colors," she said. p>

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The materials she chose, although they are also not atypical for formal wear, were more diverse. "For this, I was drawn to more capricious and precious fabrics such as gazar, organza, moiré, velvet and silk," said Ms. Assoulin.