The key to easy and secure account creation and conversion

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Chances are that in a few years, Apple's release of passkeys as part of iOS 16 will be remembered as the start of a revolutionary change in the way companies implement implement the connection for their products. Offer three different ways to log in using another company? Or rather not at all due to privacy and data ownership issues? Allow guest checkout so you don't lose users to atrocious last-meter password requirements? These concerns will lessen once consumers become familiar with security keys.

Security keys are backed by strong cryptography, are stored securely on user devices, and are protected by biometrics. Security keys are based on open web standards and do not require third-party integration. Businesses can reduce their exposure to data breaches while preparing for a cookie-free future with security keys that can be adopted today.

The Need for Accounts - and the Challenges of Offering Them

The fact that website visitors and app users become account holders is a major issue for many companies. Whether offering subscriber-only content, verifying that a visitor belongs to a certain group, or simply storing personal information with account creation, this enables more personalized and streamlined experiences.

Most companies solve this problem by prompting consumers to create an account by setting a password, receiving a message with a link or code, or using an existing account with another company such as Google, Apple or Facebook.

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None of these options are safe. Offering password-based accounts is a very big business in today's threat landscape. Social engineering, reuse of already compromised credentials, and SIM swapping attacks are just a few examples that require systems and processes to be able to flag suspicious logins. All of this is in addition to warning users about compromised passwords, blocking automated attacks, notifying account changes, detecting and closing counterfeit login portals, and protecting a massive store of passwords. Message-based login mechanisms such as "magic link" also share many of these problems.

The stakes are high for anyone who decides to build an authentication from scratch, an error-prone business. For this reason, most small and medium businesses are better off using a third-party identity provider to add user accounts. With this option, the added challenge is balancing costs, especially when scaling rapidly, not to mention vendor lock-in issues once the limit is reached with the chosen solution.

Federated login, also widely referred to as "social" login, aims to remove the need to manage another password on both the individual and business side while verifying identities. However, in response to events such as the Cambridge Analytica scandal, maintaining these third-party integrations has become increasingly cumbersome.

Regular tasks such as checking Facebook's data usage, Apple's new requirements for