The metaverse is the future, but are current platforms failing users?

As things stand, many big brands and A-list celebrities are scrambling to get involved in the metaverse, but the market platforms fail to meet the moment.

The Metaverse has the potential to transform the way we work, socialize, party and even do business - but looking at the infrastructure that currently exists, some would accuse this industry of running before you can even walk.

Many virtual worlds make bold promises about what they plan to achieve in the coming years, but lack a tangible product that people can try now. Even those that have launched often suffer from poor graphics, a disappointing user experience, or a lack of quality content. This is a bigger problem than it seems. If a customer's first impression on a metaverse is one of disappointment or frustration, they're probably not going to come back soon.

As it stands, many top brands and celebrities are scrambling to get involved in the metaverse, but market platforms are failing to respond at the moment. For a sign of the momentum this industry is enjoying, look no further than MTV's VMAs, which even had an award category for best metaverse performance. Among the nominees were Justin Bieber, Ariana Grande, Charli XCX and South Korean pop sensation BTS.

Earlier this year, JPMorgan estimated that the Metaverse could be a hugely lucrative opportunity that would generate $1 trillion in annual revenue. Immersive gigs once held in big cities could take place in the comfort of a fan's home, without a gig ever selling out. Stunning virtual offices could take working from home to the next level. And we are already seeing how big sportswear brands are making a fortune selling rare digital sneakers.

For such predictions to come to fruition, metaverse worlds must take into account the daily lives of the consumers they are meant to serve and provide the "wow factor". They should provide an engaging experience that makes connecting online dynamic and lively. This will create a leaky loop...