The Provençal rosé paradox: why the wine you taste on holiday doesn't taste the same in the UK

The Provençal rosé paradox: Scientists reveal why the wine you taste on holiday in France doesn't taste the same in the UK. explained this so-called paradox of Provençal rosé 2023 | Updated: 2:29 PM BST, 7th April 2023

With its pale pink color and delicious summer berry flavors, rosé de Provence has become synonymous with region.

If you've been to the south of France, you may even have liked the wine so much that you decided to buy a few bottles to take home and enjoy with friends.

But despite tasting amazing in the French summer sun, the wine never quite the same taste on a cold winter night in Britain.< /p>

Now Professor Charles Spence of the University of Oxford explained the phenomenon, which he dubbed the Provencal Rosé Paradox.

"The same wine can taste so different, depending on the situation in which we find ourselves," Prof Spence said. -11949265-image-a-126_1680866101581.jpg" height="422" width="634" alt="With its pale pink color and delicious flavors of summer berries, the rosé found in Provence has become synonymous with the region" class="nothing" />

Professor Spence has worked with wine distributors, Berkmann Wine Cellars, to understand why the same food and wine can taste so different under different scenes...