These 31 affordable beauty products are going absolutely viral on Amazon

The vast world of beauty products can be overwhelming. Whether you're looking for expert advice on Instagram, influencers on TikTok, or even our own editors, figuring out which products are actually worth your time and investment can be daunting.

Fortunately, instead of tinkering with a spreadsheet of finds from the For You page on TikTok or filling your shopping cart through Instagram's shopping feature, someone , or rather something, did the heavy lifting for you. It's true: Amazon has consolidated the most viral and best-selling products into one convenient internet landing page that's easy to filter by category and price, which, most importantly, makes it even easier to add items to your cart so you can experience these buzzing products for yourself while stocking up for Prime Day.

With that in mind, we sifted through four pages of viral products to unearth 31 of the most affordable (and effective) beauty products in skincare, hair and makeup. Keep scrolling to see how many of these viral favorites are already on your radar.