These are the 50 most patriotic American brands in 2022

Just in time for July 4, Brand Keys, Inc. released the results of its 20th annual survey of America's Most Patriotic Brands. The survey identifies the top 50 brands that consumers say "best embody the value of 'patriotism'" each year. This year, Brand Keys surveyed 5,804 consumers aged 16-65 who rated 1,172 brands. The consumer sample was balanced by gender and political affiliation.

Brand Keys Founder and President Robert Passikoff pointed out that consumer views have changed significantly over time, saying in a press release announcing the list that "brands are now battling in a market hampered by pandemic, political tribalism and intensifying social activism, all of which have coalesced to change lives and notions of patriotism."

Several brands have been consistently ranked on the list since its debut 20 years ago. Some brands have now lost their spot on the list entirely, while others have earned their spot on the list for the first time this year. Why is that? Let's take a look at the most patriotic American brands of 2022 and explore what makes a brand "patriotic".

Related: The Mindset of Freedom

The most patriotic American brands in 2022

According to Brand Keys, "Ratings assess brand resonance for the unique value, 'patriotism,' with the following brands identified as best suited to meet today's patriotism challenges." The numbers in parentheses signify the position of the brands in the ranking (higher, lower or the same) compared to last year's list. Check out America's 50 Most Patriotic Brands in 2022 below:

1. Jeep (–)

2. Disney (+1)

3. Amazon, Walmart (+1, -1)

4. Coke (+5)

5. American Express, Ford (+1, -1)

6. Apple, Coors (+6, +1)

7. Lévi Strauss (–)

8. Hershey's (-1)

9. Pfizer (new)

10. Dominos, Netflix, (+1, +2)

11. New York Times (-5)

12. Ralph Lauren (+1)

13. Jack Daniel's (–)

14. Pepsi (+4)

15. Dunkin' (–)

16. Colgate (+3)

17. Sam Adams, Wrangler, (-1, -1)

18. USAA (-4)

19. FOX News (-11)

20. Harley-Davidson (-6)

21. Washington Post (-11)

22. CVS, Kellogg's (new, +1)

23. Gatorade, Home Depot (-1, -6)

24. LL Bean, Nike (+4, -4)

25. AT&T, MSNBC (-4, -13)

26. Dollar General, Old Navy (new, -6)

27. McDonald's (+2)

28. Chick-fil-A (-3)

29. John Deere (-1)

30. NBA (-5)

31. MLB (-6)

32. Google (-13)

33. Costco (new)

34. Gillette (new)

35. NFL (-6)

36. KFC (-11)

37. Clorox (-22)

38. Starbucks (-10)

39. New balance (-13)

40. Dick's Sporting Goods (new)

Brand Keys points out that the US Armed Forces are still #1 on the list. The survey focuses on for-profit brands each year, but the company also includes ratings for the Air Force, Army, Coast Guard, Marines and Navy. The company said consumers have ranked the Armed Forces #1 every year since the survey began in 2002.

Related: 20 Patriotic Movies and Series to Stream on July 4

Results analysis

This year's survey yielded several interesting results. First off, Jeep has now claimed the No. 1 spot for the 20th year in a row. Apple moved up six places on the list, Coca-Cola moved up five places, and L.L. Bean, Nike and Pepsi each moved up four places in the list. Pfizer, CVS and Costco were first ranked this year, but Tesla, Zoom, Twitter, Campbell's and Purell - all of which had gained places in the top 50 lists in previous years - have dropped completely this year. p >

Passikoff says brands that made their debut on the list were able to do so because of the emotional engagement they established with consumers this year. For example, Pfizer and CVS have made emotional connections with consumers amid the Covid-19 pandemic, while Dollar General and Costco have done the same in light of the recent economic downturn.

Furthermore, Passikoff points out that consumers can decipher what is authentic or not when it comes to...