Tibi Designer's New Style Book Has Nothing To Do With Age, Shape Or Size

At a time when the pace and volume of fashion overwhelms the environment, social media and our own closets, Tibi designer Amy Smilovic has published a solution-based guide to personal style. And luckily, it has nothing to do with age, shape or size.

Title "The Creative Pragmatist", the book is based on the philosophy she developed during the COVID-19 lockdown, when she created her own dictionary of style terms to remember while dressing, and became an Instagram Live star while explaining them.

In doing so, she grew her New York womenswear brand to 523,000 subscribers, which earned him thousands of weekly "Style Class" views and increased his gross profit by over 300%.

"I like fashion and style. There is a way to learn how to do it without the excesses that bother you physically. If you're not, you're not. But for me, I hate that excess and the feeling that I didn't wear it and I'm angry that I did. bought,” Smilovic told WWD.

"People were writing to me saying 'enough'," she said about her subscribers pushing her to write a book. "We have a fan club on Facebook, and a woman started taking screenshots of my IG stories, organizing them into a document, and creating PDFs to share. People were trying to put their arms around him They wanted to delve into a topic without having to search.”

Smilovic founded Tibi in 1997 and found success selling—and teaching clients how to wear them — wardrobe essentials like crisp nylon cargo pants, flowy pants, oversized blazers, crew-neck shirts and sweaters, often with a slight flourish, like a hole in the back, a double lapels, a cutout elbow, a split collar or curved legs. Most parts cost less than $1,500.

"For a while now people have been saying 'less is more', and if you want be sustainable, buy less. But if you don't know how to apply it, it's frustrating and it will never happen. Presenting this to people so they can come up with an action plan is helpful," he said. she declared.

"The Creative Pragmatist" by Amy Smilovic.

A creative pragmatist is "someone who realizes that life is nuanced and balanced at the same time, and nuanced and balanced is something that our fashion industry hasn't supported," she explained. "It's a lot of extremes. It's for someone who recognizes that they don't want to live in extremes all the time and want to show off their complex personality through the way they dress.

"It's interesting how many doctors follow us, people from the technology sector and people in Hollywood who are producers and directors," she said. "These are people who are creative but analytical thinkers. They like to make a plan and they want to be able to make a decision more easily and f...