Ticketmaster apologizes to Taylor Swift for sales disaster

The opinions expressed by entrepreneurs contributors are their own.

Ticketmaster regrets Taylor Swift's "excruciating" experience of seeing her fans go through the equivalent of "several bear attacks" to secure tickets for her upcoming tour. The company apologized in a statement late Friday after Swift blamed them for the failed ticketing system.

Jeff Kravitz / Contributor | Getty Images

Ticketmaster said it tries "to make buying tickets as easy as possible for fans, but that hasn't been the case for many people trying to get tickets. buy tickets for the Taylor Swift 'The Eras' tour".

"First," the statement continued, "we want to apologize to Taylor and all of her fans, especially those who had a terrible experience trying to purchase tickets." Then he went on to explain in detail why his system failed and so many problems with a purchase.

In the past, Ticketmaster has reported being able to handle a massive customer attack. "However," the statement said, "this time the staggering number of bot attacks as well as codeless fans drove unprecedented traffic to our site, resulting in 3.5 billion total system requests, 4 times our previous peak."

As a result, the company has chosen to slow down a number of sales and "delay" others to give its systems time to stabilize and handle the load. “The trade-off,” according to Ticketmaster, “was longer wait times in line for some fans.”

The statement ended on a high note, however, stating that more than "2 million tickets were sold on Ticketmaster for Taylor Swift | The Eras Tour on November 15 - the most tickets ever sold for a artist in a single day."

The apology comes after the New York Times reported that the Department of Justice was investigating Ticketmaster owner Live Nation Entertainment for abusing "its power over the entertainment industry. multi-billion dollar live music".

I'm a millennial who quit my job last year to do what I love. Here's how I've made over $300,000 so far.

'This is how it's always been': HarperCollins workers fight to end historic cycle of unfair wages

If you have no emotional awareness as a leader, you limit your success. Here's why (and how to fix it).

4 expert-backed strategies to be less impulsive

...