TikTok launches text post feature to rival Twitter and Threads

Just 20 days after Mark Zuckerberg's Meta launched Threads to rival Elon Musk's X, TikTok joined the race by allowing users to create and post text-based content.

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Social media giant TikTok has announced the launch of a feature aimed at dethroning Twitter (recently rebranded as X) as the go-to text-based social media platform.

Just 20 days after Mark Zuckerberg's Meta launched Threads to rival X, TikTok joined the race by allowing TikTokers to create and post text-based content. The new feature aims to provide a platform for users to flaunt their creativity on comments and captions.

TikTok user interface for text messages. Source: TikTok

When creating a new post on TikTok, users can choose between photo, video and text. Unlike Threads and X, TikTok allows for greater customization of text messages, allowing TikTokers to include features such as location and music.

According to TikTok, other features "to make your text content stand out" are stickers, tags and hashtags, background colors, and saving drafts.

Related: Elon Musk Will Rename Twitter to X, But Crypto Twitter Has Other Ideas

As TikTok strives to differentiate itself from competitors, Threads has been accused of blatantly copying an interface Twitter has used for more than a decade. However, the similarity between Threads and X is no longer limited to visuals.

Threads recently imposed throughput limits to block crypto and spam bots.

Adam Mosseri's explanation for introducing rate limits on Threads. Source: Discussions

“Spam attacks have resumed, so we will...