Top 10 Digital Marketing Trends to Include in 2023 Strategies

Posting cute videos, paying for ads, buying blog sections, and driving engagement on Facebook was a great way to do digital marketing once. Now the game has changed dramatically. Platforms, embedded technology, user behavior, expectations and business models have also evolved over time. Thus, the mode of marketing should also evolve.

In this article, we've put together a list of some upcoming digital marketing trends that will work in 2023. Some of them are new, some have evolved, and some of them are making a comeback.

Let's enter the Top 10 Digital Marketing Trends in 2023 1. Rise of virtual events

The pandemic has brought about a major change in the mode of events. Before Covid, live events were the main way for marketers to connect with customers – now it's all moved to online meetings. During the pandemic, businesses and agencies were forced to cancel live events, but now webinars, virtual escape rooms and remote conferences have become the new norm.

This change has changed the way companies and event organizers approach potential customers. 71% OF event professionals in the US include a Q&A section, chat, and other interactive features in virtual events. 69% organize events in the form of webinars. Additionally, smart business cards have become the new thing to hand out at virtual events. The popularity of virtual events has remained the same even after the pandemic.

2. Omnichannel Marketing

Everyone uses digital media differently. Some consumers use it to read articles and news related to their field and interests, while others use it to play games and be entertained. But, there is something common among all users. They use a common social media platform. If you manage to find their social networks, you can convert them into customers.

You risk losing information and flow if you limit your interaction with your customer to one channel. You won't be able to see what they say about you on another channel. They might appreciate your service on Instagram and tweet about your slow response; it will improve your customer service.

Instead of using multiple channels, go omnichannel to track your customers.

3. Mobile First and Progressive Web Apps (PWAs)

77% of mobile searches happen at home and in the office, while 17% of mobile searches happen on the go. 55% of conversions happen within the first hour of mobile search. There was a time when laptops were considered portable, considering their counterpart: smartphones turned out to be heavy and bulky.

Most users use smartphones to connect to the Internet because they are more portable, lighter and can be easily stored in the pocket. According to Google Analytics, users prefer apps over static and dynamic websites. Google rolled out mobile-first indexing on July 1, 2019. This means websites will be ranked based on performance on mobile devices. Progressive Web Apps are simply web pages designed to behave like apps.

4. Increase in voice searches

China reported that 51% of total searches came from voice searches. The United States stands out with 24% of voice searches. According to a report by Cabalys in 2019, the global connected speaker market crossed the 20.7 million unit mark in the first quarter. The latest market research data shows that the voice search market will grow in the future. Users find voice searches easy and are getting used to AI assistants like Alexa, Siri and Cortana.

The low numbers in the US are the result of customer concerns about voice searches. 42% of US consumers are concerned about their safety, while 31% worry about ordering the wrong item. 26% expressed concern about ordering multiple duplicate orders.

Keep in mind whether these customers are your target customers or not.

5. Augmented reality experience

Augmented reality enhances the user experience by inserting digital objects into real-time video. This technology not only gives users a pleasant experience, but you can also leverage it as a marketing venue by inserting your brand name. It's a great digital marketing move to get customers to engage and discuss your brand.

Marketers can use this immersive experience in the form of games. Pokémon Go was...