'Towards A Dream in the USA' - Malick designed these Louis Vuitton shorts

What if Terrence Malick started doing commercials for companies instead of feature films? We now have a real answer to this question. A few months ago, a short promotional video for overpriced fashion brand Louis Vuitton titled Towards A Dream in the USA was released. It turns out it was shot by acclaimed American filmmaker Terrence Malick, who hasn't made a new feature film since last making A Hidden Life in 2019. It's not so good, but now we know who did this. "Actually shot about a year ago but released only this fall, the project reunited Malick with cinematographer Alexis Zabé (The Florida Project, Post Tenebras Lux), and uses a piece of Michael Nyman's moving score for em>The Piano." It's not an exciting movie - just a bunch of kids interacting with an ugly Louis Vuitton trunk. I hate this short - there's nothing unique or interesting about it, Malick apes his own style for money. And he uses children to sell us luxury luggage? This is so bad. But hey, it's a new Malick movie so we're releasing it anyway. Take a look.

Thanks to our friends at The Film Stage for the tip on this movie. Here is the full description of the campaign on LV's YouTube: "As part of an enduring journey exploring dreamlike landscapes around the world, Louis Vuitton is coming to the United States for the final chapter of its ongoing campaign. In a series of chapters so far covering Iceland, Greece, Jordan and France, this latest [ad] campaign lands in the wild settings of New Mexico and Texas where the iconic Louis Vuitton trunk acts as an imaginary vessel from which a young boy and his gang of friends go on an adventure. captures whimsical shots depicting the unbridled imagination of youth. In White Sands, New Mexico and the wilderness outside Austin, Utah Texas, perspectives are played, shadows animated and nature exploited.This special LV short film was directed by Austin filmmaker Terrence Malick with cinematographer Alexis Zabé.For more information on the advertising campaign quote, visit their official website. To watch more short films, click here. Any opinions?

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