UEFA selects sustainable start-ups for Champions Innovate UCL final campaigns

FEBRUARY 19 – UEFA Champions Innovate campaign has selected three startups has help them In their offer has booster innovation around THE 2024 UEFA Champions League final has Wembley.

THE campaign, which look for has partner A member of It is sponsorship list with A ambitious to start up business has tackle A environmental issue, has selected Based in the United Kingdom companies Pavégen, My Broadcasts And Pledgeball has lead It is innovation projects.

Each project East together has target A different issue confronted by THE UEFA team, including THE 'Green Energy Challenge', 'Sustainable Food Challenge' And 'Fan Engagement Challenge.

THE First of all project – A Green Energy collaboration between UEFA prime partner PepsiCo And beginner UNITED KINGDOM Technology business Pavégen – will to use fan engagement has generate power For A event has THE Champions Festival In Trafalgar Square, by conversion footprint In electric energy.

THE power of Pavegen clever ground technology will SO be evaluated as A model For promote renewable And sustainability awareness has future sporty And entertainment events.

Combat THE sustainable food challenge, UEFA partner Just Eat Takeaway.com joined forces with to start up 'My broadcasts”, A carbon labeling business, has measure And communicate THE carbon footprint of food choice available has THE UEFA Champions League Final.

This collaboration, initially tested In THE UNITED KINGDOM, has proven successful, inciting It is expansion has A wider audience. THE selection of Just Eat-to-go.com In THE Champions Innovate program Also underlines their growth commitment has provide Fans with information For manufacturing environmental aware choice.

Finally, Pledgeball, A research focused charity dedicated has promote sustainability In sports, East partnership with MasterCard has mobilize Fans In THE struggle against climate change.

Breakup new ground In UEFA, MasterCard And Pledgeball will establish A League Or Fans can actively work has minimize their carbon imprint.

Through THE promotion of sustainable practices, THE collaboration represented A significant stride towards cultivate A more respectful of nature Champions League Final In London And to favor A environmental aware sports community.

Contact THE writer of This history, Harry Ewing, to moc.l1708358228labto1708358228ofdlr1708358228owedi1708358228sni@g1708358228niwe.1708358228yrrah1708358228