Stephanie Sollers, CEO of Virtual Dining Concepts, talks about the creator economy

The opinions expressed by entrepreneurs contributors are their own.

Take Away:

Building an omnichannel brand: The many channels of information that come to us every day can make it difficult to figure out the best way to build a brand. Stephanie Sollers believes partnerships with companies such as Virtual Dining Concepts are essential in today's economy.

It's not just the burger, it's the brand - Stephanie Sollers has the unique opportunity to collaborate with brands, such as the massive Mr. Beast operation, to create brand stories beyond products they have to offer. Storytelling can be done through packaging, videos, etc.

The Creator Economy: By tapping into the creator economy, brands can reach massive, dedicated audiences through collaborations and rethinking old concepts in new ways. Virtual Dining Concepts knows that attention is a currency in the modern age and partners with some of the best in the world to attract positive attention.

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Stephanie Sollers, CEO of Virtual Dining Concepts, uses boxing for self-care and inspiration.

"I think it's an incredibly difficult sport. It's scary and you're constantly getting better. It always gets harder," Stephanie Sollers tells Shawn P. Walchef, host of CaliBBQ Media's Restaurant Influencers podcast.

Inspiration drawn from sports and athletes has driven Stephanie Sollers to create unique opportunities for brands to collaborate with Virtual Dining Concepts (VDC) as they build visibility through incredible stories. And this despite the shortened attention span of the modern consumer.

“Building a brand is incredibly difficult. There are so many channels, there are so many new brands, and it's competitive. a new audience if you don't already have brand recognition,” says the CEO of VDC.

"If you're considering building an online brand, why not partner with someone who's built their entire world by connecting with an online audience?"

Virtual Dining Concepts boasts incredible numbers and a portfolio of extremely popular partners, such as Mariah Carey (Mariah's Cookies), Mario Lopez (Mario's Tortas Lopez), FaZe Clan (FaZe Subs) and top YouTuber and philanthropist Jimmy Donaldson and his Mr. Beast Burgers.

"For Virtual Dining Concepts, this sets us apart a bit from other companies in the industry," says Stephanie Sollers of working with VDC. "We partner with creators and brands that have a combined social reach of approximately 2 billion."

The creator economy is sometimes a way for individuals to leverage their popularity to strike deals. Soon though, if done right, these people go from representing brands to becoming brands themselves.

This is where Virtual Dining Concepts can step in to capitalize on this new ground. This is done by telling brand stories that are tangible, memorable and shareable.

"From the packaging experience to QR codes where you can engage with unique content to our social communication with our audience," Sollers says of VDC's partnerships. "It's not just the burger, but it's about the brand and it's about being part of a brand story."

Relationships, innovation and storytelling are the foundation of the Virtual Dining Concepts model, which has led to impactful collaborations with kitchens and designers.

As they continue to be among the leaders in digital hospitality, the next round for VDC will be a knockout blow indeed.

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