Long live Magenta! What Pantone's Color of the Year Tells Us About 2023

There is between blue and red, hot and cold, to be found on a spectrum of its own. It is 150 years old but remains focused on the future, both digital and essential. It is – to quote its creators – “brave, fearless and thrilling”. It's Viva Magenta, the Pantone color of 2023.

If you've never heard of this color, it's quite deliberate. For nearly 25 years, the color-matching firm has taken it upon itself to choose a hue that - according to its in-depth interdisciplinary analysis of dominant hues in art, fashion, design and beyond - not only captures the zeitgeist, but sets the tone for the year ahead.

After the muted evening blue of 2020, the 2021 co-winner of pebble gray and hazard warning yellow, and this year's brilliant periwinkle hue, Pantone has opted for this "bold" shade of carmine red for 2023. spacefinder-role="inline" data-spacefinder-type="model.dotcomrendering.pageElements .ImageBlockElement" class=" dcr-10khgmf">

"It's brave, it's fearless, it depicts optimism and joy - and we know that we all desperately need that,” says Leatrice Eiseman, executive director of the Pantone Color Institute. -spacefinder-type="model.dotcomrendering.pageElements.RichLinkBlockElement" class="dcr-1mfia18"/>

In popular culture at least, shades of magenta are everywhere, from makeup to berry-colored smoky eyes of Charlize Theron's Marvel heroine Clea in the aristocratic plum western outfit of Emily Blunt in The English. avant-garde of fashion – chose a b lazer magenta Gucci announce val's arrival in Venice for the premiere of Don't Worry Darling, while just last week the Princess of Wales wore an Emilia Wickstead coat-dress and matching hat in this jewel tone to entertain the President South -African Ramaphosa.

Not the easiest color to wear but it can send a message. See Lewis Hamilton...