Watch: Warner Bros' 100 Years of Storytelling Oscars Montage Video

“One studio and countless stories… Every story, no matter how small, deserves to be told.”This weekend at the 95th Academy Awards, the studio Burbank-based filmmaker Warner Bros has released another promotional video for its 100th anniversary celebration. In December, the iconic Hollywood company kicked off its 100th anniversary party with a much longer "sizzle reel" video, featuring film footage from their past and upcoming releases. This version that aired during the Oscars is similar, cut to just 90 seconds (hey, it's expensive to save time during the Oscars). It's part of their big 'Celebrating Every Story' campaign - with local events, screenings of WB favorites and more over the next few months. WB first incorporated on April 4, 1923 as "Warner Brothers Classics of the Screen" and launched with the film Where the North Begins starring dog Rin Tin Tin in 1923. I love that this video includes a shot of Gizmo from Gremlins - he really is a beloved and classic Warner Bros. character. Check out the WB spot below.

Founded in 1923 by four brothers, Harry, Albert, Sam and Jack Warner, the company established itself as a leader in the American film industry for decades. The company name comes from the founding Warner brothers (originally born Wonsal, Woron and Wonskolaser before anglicization): Harry, Albert, Sam and Jack Warner. Harry, Albert, and Sam emigrated as young children with their Polish-Jewish mother to the United States from Krasnosielc, Poland, in October 1889, a year after their father emigrated to the United States and settled in Baltimore, Maryland. As the studio prospered, it gained support from Wall Street, and in 1924 Goldman Sachs arranged a large loan. With this new money, the Warners bought the pioneering company Vitagraph which had a nationwide distribution system. During the transition from silent to talkies, WB was actually the studio that decided to release The Jazz Singer starring Al Jolson in 1927, known as the iconic film that forever changed Hollywood, ending a once and for all in the era of dumb all. The rest is history, as they say.

You can also revisit the original 100-year-old sizzle reel that debuted in December for another #WB100 video.

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