Where to buy cheap Trussardi in Rome. For a good cause.

MODiAmo, operated by a Catholic charity, sells slightly defective Trussardi clothing and accessories at a fraction of retail price.

ROME - As far as fashion store openings go, it was a low-key affair. There were no celebrities, no champagne, not even a representative of Trussardi, the luxury Italian brand that had supplied the store with its merchandise.

Again once was not an ordinary store.

MODiAmo, which opened last week in Rome's San Giovanni district, is a new initiative by Caritas Rome , the Catholic charity that helps the poor and needy. The store sells surplus merchandise - clothing, shoes and accessories - donated by fashion houses at a greatly reduced price due to minor imperfections.

Trussardi is the first brand to champion the initiative and pledged to donate merchandise "for years to come," the company said in a statement, adding that "non-waste is a key part of the sustainability policy of the company".

During the inauguration ceremony of the store, the Reverend Benoni Ambarus, Auxiliary Bishop of Rome, said that he was in thought with "the people we will help get back on their feet through this initiative".

"Nothing is wasted, and everyone can be valued", a- he added.

ImageM. Ambarus, center, was at the groundbreaking ceremony last week to celebrate the store's opening. label="media" role="group">ImageMarco Ippolito, 49, is director of Caritas, and Stefania Visca, 59, is store manager at MODiAmo. Mrs. Visca designed the store window, shown at right. who would normally end up in landfills or incinerators, the store also offers job training and apprenticeships for "vulnerable people", said Giustino Trincia, director of Caritas Rome.

Many Italian fashion companies are looking for ways to reduce their environmental impact and help charities. Brunello Cucinelli supported the United Nations refugee agency, U.N.H.C.R., both financially and with clothing. Moncler donated clothing to U.N.H.C.R. and UNICEF, the United Nations Children's Fund.

When war in Ukraine broke out in February, U.N.H.C.R. appealed to the National Camera...

Where to buy cheap Trussardi in Rome. For a good cause.

MODiAmo, operated by a Catholic charity, sells slightly defective Trussardi clothing and accessories at a fraction of retail price.

ROME - As far as fashion store openings go, it was a low-key affair. There were no celebrities, no champagne, not even a representative of Trussardi, the luxury Italian brand that had supplied the store with its merchandise.

Again once was not an ordinary store.

MODiAmo, which opened last week in Rome's San Giovanni district, is a new initiative by Caritas Rome , the Catholic charity that helps the poor and needy. The store sells surplus merchandise - clothing, shoes and accessories - donated by fashion houses at a greatly reduced price due to minor imperfections.

Trussardi is the first brand to champion the initiative and pledged to donate merchandise "for years to come," the company said in a statement, adding that "non-waste is a key part of the sustainability policy of the company".

During the inauguration ceremony of the store, the Reverend Benoni Ambarus, Auxiliary Bishop of Rome, said that he was in thought with "the people we will help get back on their feet through this initiative".

"Nothing is wasted, and everyone can be valued", a- he added.

ImageM. Ambarus, center, was at the groundbreaking ceremony last week to celebrate the store's opening. label="media" role="group">ImageMarco Ippolito, 49, is director of Caritas, and Stefania Visca, 59, is store manager at MODiAmo. Mrs. Visca designed the store window, shown at right. who would normally end up in landfills or incinerators, the store also offers job training and apprenticeships for "vulnerable people", said Giustino Trincia, director of Caritas Rome.

Many Italian fashion companies are looking for ways to reduce their environmental impact and help charities. Brunello Cucinelli supported the United Nations refugee agency, U.N.H.C.R., both financially and with clothing. Moncler donated clothing to U.N.H.C.R. and UNICEF, the United Nations Children's Fund.

When war in Ukraine broke out in February, U.N.H.C.R. appealed to the National Camera...

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