Where to buy cheap Trussardi in Rome. For a good cause.
MODiAmo, operated by a Catholic charity, sells slightly defective Trussardi clothing and accessories at a fraction of retail price.
ROME - As far as fashion store openings go, it was a low-key affair. There were no celebrities, no champagne, not even a representative of Trussardi, the luxury Italian brand that had supplied the store with its merchandise.
Again once was not an ordinary store.
MODiAmo, which opened last week in Rome's San Giovanni district, is a new initiative by Caritas Rome , the Catholic charity that helps the poor and needy. The store sells surplus merchandise - clothing, shoes and accessories - donated by fashion houses at a greatly reduced price due to minor imperfections.
Trussardi is the first brand to champion the initiative and pledged to donate merchandise "for years to come," the company said in a statement, adding that "non-waste is a key part of the sustainability policy of the company".
During the inauguration ceremony of the store, the Reverend Benoni Ambarus, Auxiliary Bishop of Rome, said that he was in thought with "the people we will help get back on their feet through this initiative".
"Nothing is wasted, and everyone can be valued", a- he added.
MODiAmo, operated by a Catholic charity, sells slightly defective Trussardi clothing and accessories at a fraction of retail price.
ROME - As far as fashion store openings go, it was a low-key affair. There were no celebrities, no champagne, not even a representative of Trussardi, the luxury Italian brand that had supplied the store with its merchandise.
Again once was not an ordinary store.
MODiAmo, which opened last week in Rome's San Giovanni district, is a new initiative by Caritas Rome , the Catholic charity that helps the poor and needy. The store sells surplus merchandise - clothing, shoes and accessories - donated by fashion houses at a greatly reduced price due to minor imperfections.
Trussardi is the first brand to champion the initiative and pledged to donate merchandise "for years to come," the company said in a statement, adding that "non-waste is a key part of the sustainability policy of the company".
During the inauguration ceremony of the store, the Reverend Benoni Ambarus, Auxiliary Bishop of Rome, said that he was in thought with "the people we will help get back on their feet through this initiative".
"Nothing is wasted, and everyone can be valued", a- he added.
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