Who do you call “Delulu”?

How a shortcut for illusion became popular among Gen Z and younger millennials.

Call This is a magical thought or manifestation, but the belief that people can influence their reality through sheer will has existed for centuries. There's now a new term for this idea: "delulu."

Derived from the word delusional, delulu first gained popularity this summer as shorthand for a implacable confidence. (Posts containing the word have more than five billion views on TikTok.) Although it has its roots in the K-pop community to describe a fan's parasocial relationship with a celebrity, delulu is now widely used by the generation Z and young millennials to describe. the process of making the seemingly impossible possible - or at least believing that they can.

In the words of Bianca Bernardo, a content creator from 23 years old in Los Angeles: “Let all your delusions become trululu, because being delusional is solulu. »

@biancaxb08

new statement ✨✨

♬ original sound - Bianca Bernardo