Why Agritech should be where your business is

By Robin Saluoks, Co-Founder and CEO of eAgronom.

A few years ago, writing an article about agriculture in an outlet would have seemed out of place. Who would have been interested in a bunch of farmers plowing their fields with tractors? However, with the realities of the climate crisis becoming increasingly clear, with wars and natural disasters destroying livelihoods across the world and threatening food security, in addition to the global financial sector under pressure to clean up wallets and promoting a sustainable future, agriculture is now a hotbed for investment and innovation. This is also where the smart brains in technology and business should head.

Without agricultural transformation, there will be no future.

It's as simple as that. We all need to eat and drink to survive, but the food system urgently needs transformation. To quote a few figures, on average 70% of the world's fresh water is used for agriculture, the world's food system accounts for almost a quarter of greenhouse gas emissions and 25% of the world's land has been degraded, all in a context of need to adapt to climate change and be ready to feed 10 billion people.

Agriculture is an industry with extremely complex and multifaceted challenges that require visionaries, strategists and actors. It is a sector full of potential to make a substantial contribution to the future of the world. With many people exhausted and questioning their purpose on the corporate treadmill since the Covid-19 pandemic, helping to transform the agricultural sector brings fulfillment, purpose and hope. There is also room for financial success. Doing good does not exclude financial reward.

Focusing on access to finance for farmers gives agritech a boost.

Farming is becoming increasingly popular with an investment community under increasing pressure to join the fight against climate change and stop funding polluters. This trend is largely the result of major laws and regulations in the EU and the US. The Inflation Reduction Act of 2022 (IRA) that directs new federal spending toward reducing carbon emissions, among other things, includes nearly $40 billion in provisions for the agriculture sector to spur things like climate-smart agriculture...