Why the Catwalk is coming to Cannes

Indiana Jones' next film isn't the only big premiere at the Cannes Film Festival. Chopard unveils a full couture line and Versace presents a Dua Lipa collaboration.
The Cannes Film Festival, which kicks off May 16 and ends May 27, has always transformed the Croisette into something of a catwalk, ever since Elizabeth Taylor arrived in her tiara in 1957. Red carpet premieres and seaside photo ops offer such an abundance of style statements that it's hard to believe that the festival has not been crowned honorary fashion week.
This year, however, may be the one that will right that wrong. If the Riviera doesn't come to the runway, the runway will come to the Riviera.
Initially, the house of Yves Saint Laurent will make its production debut with the 30 Pedro Almodóvar's one-minute short, "A Strange Way of Life", which is the first project from his new film division, Saint Laurent Productions. Then, two big fashion premieres will take place on May 23: the unveiling of a see-now-buy-now collaboration between Donatella Versace and Dua Lipa, and a new couture line from jewelry house Chopard, featuring just over 50 looks. designed by Caroline Scheufele, its artistic director.
The re-emergence of Johnny Depp at the helm of "Jeanne du Barry", the opening film, may have been the most high-profile event of the week, but this phenomenon can have a more lasting impact.
Together, the three events blur the lines between cinema and fashion. a new way, reflecting the power of contemporary celebrity and the bursting of the show system in its voracious maw. You meet your audience where their attention is. As Ms. Scheufele was happy to explain.
"That's where those dresses belong," she said when asked why she wanted to show her line in Cannes rather than during the usual couture season in Paris. “There are guests who walk a red carpet every night. There are black tie dinners every night. And that's when we already have our biggest night."
That biggest night involves a black tie party at Hotel Martinez, one of the hot spots of Cannes, during which Chopard presents its Red Carpet high jewelry collection, a special line of unique mega-jewels that it has created since 2007 specifically to be worn by the stars “climbing the steps” of the Palais des Festivals. year, for example, 16 participants, including Uma Thurman and Naomi Campbell, wore pieces from the collection at the opening ceremony.
ImageUma Thurman at the premiere of "Jeanne du Barry," wearing Chopard Red Carpet jewelry. Credit...Scott Garfitt/Invision, via Associated Press
ImageA look by Caroline's Couture, Chopard's new fashion line, designed for jewelry.Credit...Chopard< /figure>
In this case, the party is just part of Chopard's long history with Cannes, which spans bac...

Fashion May 18, 2023 0 82 Add to Reading List

Indiana Jones' next film isn't the only big premiere at the Cannes Film Festival. Chopard unveils a full couture line and Versace presents a Dua Lipa collaboration.

The Cannes Film Festival, which kicks off May 16 and ends May 27, has always transformed the Croisette into something of a catwalk, ever since Elizabeth Taylor arrived in her tiara in 1957. Red carpet premieres and seaside photo ops offer such an abundance of style statements that it's hard to believe that the festival has not been crowned honorary fashion week.

This year, however, may be the one that will right that wrong. If the Riviera doesn't come to the runway, the runway will come to the Riviera.

Initially, the house of Yves Saint Laurent will make its production debut with the 30 Pedro Almodóvar's one-minute short, "A Strange Way of Life", which is the first project from his new film division, Saint Laurent Productions. Then, two big fashion premieres will take place on May 23: the unveiling of a see-now-buy-now collaboration between Donatella Versace and Dua Lipa, and a new couture line from jewelry house Chopard, featuring just over 50 looks. designed by Caroline Scheufele, its artistic director.

The re-emergence of Johnny Depp at the helm of "Jeanne du Barry", the opening film, may have been the most high-profile event of the week, but this phenomenon can have a more lasting impact.

Together, the three events blur the lines between cinema and fashion. a new way, reflecting the power of contemporary celebrity and the bursting of the show system in its voracious maw. You meet your audience where their attention is. As Ms. Scheufele was happy to explain.

"That's where those dresses belong," she said when asked why she wanted to show her line in Cannes rather than during the usual couture season in Paris. “There are guests who walk a red carpet every night. There are black tie dinners every night. And that's when we already have our biggest night."

That biggest night involves a black tie party at Hotel Martinez, one of the hot spots of Cannes, during which Chopard presents its Red Carpet high jewelry collection, a special line of unique mega-jewels that it has created since 2007 specifically to be worn by the stars “climbing the steps” of the Palais des Festivals. year, for example, 16 participants, including Uma Thurman and Naomi Campbell, wore pieces from the collection at the opening ceremony.

ImageUma Thurman at the premiere of "Jeanne du Barry," wearing Chopard Red Carpet jewelry. Credit...Scott Garfitt/Invision, via Associated Press

ImageA look by Caroline's Couture, Chopard's new fashion line, designed for jewelry.Credit...Chopard< /figure>

In this case, the party is just part of Chopard's long history with Cannes, which spans bac...