Why the G2 + Slack integration is essential for revenue teams

There's nothing more satisfying than a cool drink on a hot summer day.

Imagine that you are a child and it is hot. You have crisp dollar bills burning a hole in your pocket. As soon as you hear the jingle of an ice cream truck around the corner, you know exactly what to do with your money.

You can be excited about a delicious treat any other day, but the heat makes that feeling different. Wiping the sweat from your brow, you step up to order your favorite frozen treat, and it hits differently as you take your first taste.

What makes this example special is also the magic ingredient of sales: timing. Future customers want to buy from you when they need you most or when you are fresh in their minds.

G2 Buyer Intent and Slack integration combines relevant buyer behavior data with perfect timing. Read on to find out how this new integration can help sales and customer success teams have impeccable timing to capitalize on opportunities faster.

The convergence of sales and brand awareness

From longer sales cycles to larger buying boards, selling B2B software is getting harder and harder. Efficiency, trust and determination are the keys to winning over buyers.

of companies have purchasing committees that influence purchasing decisions.

Source: G2 2022 Buyer Behavior Report

is the best time to follow up with leads after an initial inquiry.

Source: CallHippo

of sales require at least 5 follow-up calls.

Source: Invesp

Even if you follow up consistently and do it quickly, it may not be enough to close more deals.

Recency and brand awareness play an important role in a customer's buying journey. Finding an edge will set you apart from your competition and have more impact on every touchpoint your prospects have with your business.

How Intent Data Became Critical in B2B Software

Add the difficulty of selling B2B software to the likelihood that companies will soon be faced with ever-shrinking marketing budgets.

Marketing and sales teams will have to do more with less in the near future. The good news is that the precision and value provided by intent data makes it an exceptional solution for achieving a unique advantage.

Specifically, G2 Buyer Intent harnesses the power of active user behavioral signals in the world's largest B2B software marketplace. Depending on the context of a signal, you can use its information to understand how prospects are using G2 to search for your offers or those of your competitors.

Suggested reading: Learn how to get intent data in front of your revenue teams with The Buyer Intent Playbook.

Using this second-party intent data from G2 in conjunction with other types of data can help your team design a strategy to engage leads, sell customers, trigger automated marketing campaigns, or create custom content elements.

But taking it one step further, what if customer-facing teams could act on intent data at specific times when your brand is fresh in a shopper's mind?

Introducing the G2 Buyer Intent + Slack integration

Like so many other things that have changed the way we do business in a post-pandemic world, enterprise instant messaging software has become an irreplaceable solution for how teams communicate. Being one of the best-known offerings, it's easy to see why Slack is used by so many businesses around the world.

Slack offers countless apps and integrations that give users more choices to empower their teams. We're proud to announce this integration, which makes G2 purchase intent data immediately actionable for Slack users.

How Integration Works

After enabling the integration, joint G2 Buyer Intent and Slack customers can select specific...