Why You Should Take Advantage of Your Free G2 Profile (+ How to Get Started)

Reviews are eating the software world.

90% of shoppers are more likely to convert after reading reviews. Product and peer reviews provide powerful, authentic information to drive purchases, gain visibility, and offer unique insights to potential buyers.

Investing and prioritizing community building around user-generated content, especially reviews, helps new audiences learn more about the brand and its offerings. When they hear from real users, they find it easier to trust what they say about the company.

Online reviews are key to helping customers understand what you value, the buying journey, and how they can become successful business users.

G2 is the world's largest and most trusted software marketplace. With more than 60 million annual buyers visiting G2, it's no surprise that our data on software buyers looking at your product, category and competitors helps provide sales solutions, marketing messages and effective customer success communication.

Consider that G2 gives your business a double bonus: one for getting your product noticed and gaining visibility through profiles in over 1,500 software categories, and the second for getting potential buyers to read reviews on the products, interact with the company and convert into your customers.

Why should my business care about being on G2?

If you're asking yourself that question, here's another one: why should buyers care about you?

Software buyers around the world trust G2 to help them choose the right solutions for their business needs. With over 1,756,700 genuine user reviews (that's a lot), G2 is THE place for users to discover, review and manage their software.

About 90% of all shoppers are more likely to make a purchase after reading a review and hearing a review from a peer. At G2, our mission is to make trust central to the digital transformation our world is going through and will continue to grow.

Our data provides buyers with better guidance in the form of reviews, technology research and benchmarking to ensure they avoid the risks inherent in purchasing enterprise technology.

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For sellers, G2 gives you over a million pairs of eyes per month to help you gain visibility in your software category. G2 allows you to build a strong market profile, collect real user reviews, automate review generation, leverage buyer intent signals, and access competitive insights. /p>

With G2, SaaS companies can connect directly with buyers and engage in conversations that guide them through the sales funnel and make the right purchasing decisions.

You can also uncover accounts looking for your product and related competitors to ensure you capture their attention. G2 Marketing Solutions is the perfect addition to your existing marketing toolkit to speed up transactions and market your product smarter.

Why software brands should be on G2: Build buyer confidence in their software buying journey. Create a learning community through peer reviews. Make data-driven decisions through technology reviews and research. Get increased visibility on products and services as a supplier. Engage with buyers to move them through the sales funnel for greater conversions. How can I optimize and configure my free profile?

Now that you've hopefully been convinced why having a G2 profile is a business asset, let's see how you can create a profile that stands out. Follow this step-by-step guide with best practices for optimizing your product page and leveraging user reviews to boost your sales pipeline and brand reputation online.

Step 1: Update your profile

Buyers who come to G2 are "ready to buy". On G2, they search for information on products and their positioning and often compare several products in the same category. To help them understand your offer, the first step is to update profile details as completely and accurately as possible.

Product information

Consider this your holy grail for potential buyers. Please ensure that all information in this section is current and factually correct.

Product logos: Your logo is the first impression of your brand on a potential customer and can set you apart from your competitors. Use a product logo that is easily recognizable by G2 users and avoid logos with text as they will appear small on grid reports.