Would you like to turn your body into a billboard? Austrian festival-goers received permanent tattoos advertising a public transport pass - in exchange for a year of free travel

Six people received a 1,000 euro pass in exchange for the tattoo. The promotion was criticized as representing an "unacceptable view of humanity". READ MORE: Brits spend up to 72 HOURS a year planning trips because of 'FOBO' -section byline-plain">By Laura Sharman

Published: 5:05 p.m. BST, 18 September 2023 | Updated: 5:22 p.m. BST, 18 September 2023

What would your price be for a permanent tattoo?

For some people in Austria, that amounts to a year of free travel on public transport, a controversial campaign for the country's 'KlimaTicket' (climate ticket) revealed .

Austria's KlimaTicket is a public transport pass worth 1,000 euros (£860/$1,070) – and the promotion was offering some one to anyone wishing to transform their body into an advertising space and have the word KlimaTicket permanently tattooed on their skin.

Ephemeral tattoo parlors were installed at the recent Frequency and Electric Love festivals in Austria, and the first three people to come forward at each event for a tattoo received the pass.

The campaign was a government initiative to promote the KlimaTicket and the importance of public transport.

For those wanting to support the cause with something less permanent, free temporary tattoos were offered with public-related designs. transportation, sustainability and