Yellowstone sets huge record as most-watched TV show of 2022

"Taylor and I couldn't be more thrilled with the response to our season five premiere," 101 Studios CEO David Glasser told Deadline. "When we started this journey we all really believed in Taylor's vision for the Dutton family and now the fans have spoken." Glasser also praised the backing of MTV Entertainment Studios and Paramount Network for their continued support. "They have taken our show to places we never imagined possible and we value their partnership and friendship more than we can say."

According to Ashwin Navin, co-founder and CEO of Samba TV, which simulcasts the series, "Yellowstone" has also seen a massive surge in popularity in the Midwest, despite its location in Montana. “Viewership is significantly over-indexed for the season premiere in cities such as St. Louis, Cleveland and Pittsburgh and, unsurprisingly, under-indexed in the largely coastal urban centers of San Francisco, Los Angeles and New York. “, Navin told The Hollywood. Journalist. Looks like Navin is casting a slight shadow here, but "Yellowstone" underperforming in coastal towns should be as expected as a show like "RuPaul's Drag Race" underperforming in rural red states.

The Season 5 premiere of "Yellowstone" showed John Dutton (Kevin Costner) and his cowboy hat starting a new government business, despite himself and his daughter Beth (Kelly Reilly) feeling less than thrilled about the quite an ordeal. The series has already been renewed for a sixth season, with many initially believing that season 6 would be the last. However, after these record viewing figures, it will come as no surprise if Paramount convinces Taylor Sheridan to extend "Yellowstone" for as long as possible.