10 Email Marketing Strategy Tips From G2's Email Expert

So you used G2 to find the best email marketing software for your business, maybe you have a mailing list with potential customers who want to know more about your group. You may even have sent a few emails to these recipients, but quick question: what happens now?

Answer: You take your campaign to the next level with a well-designed email marketing strategy!

What is an email marketing strategy?

An email marketing strategy is a set of procedures and action points that marketers follow to improve communications with people on their email list and achieve desired goals. It essentially provides a blueprint for achieving goals through email marketing - think of it as the what, why and how of upgrading your email marketing game.

In this guide to creating a winning email marketing strategy, we'll cover the benefits of email marketing strategy, the top 10 things to consider when crafting your marketing strategy via email and additional knowledge sharing from direct experience in creating email marketing strategies. Let's go!

Benefits of an email marketing strategy

Money talks, right? Research shows that email marketing delivers a higher return on investment (ROI) than any other marketing channel, delivering 42x more ROI on every dollar spent. To get those results, you need a comprehensive marketing plan. It's not enough to manually send emails once in a while without a clear template in place or knowledge of email marketing best practices.

Email marketing is different from social media marketing, direct mail, search engine optimization (SEO), or any other type of marketing that has emerged since the turn of the millennium. It provides a direct link to your mailing list, allowing you to send personalized, relevant and valuable content directly to your subscribers.

No other marketing channel allows you to use the information you know about an individual to curate content so valuable they just need to engage. Yes, email is powerful, but as the saying goes, “with great power comes great responsibility”. Therefore, learning how to harness this power in an effective and engaging way is key to the success of your email marketing campaign.

Are you okay? Read on to learn more about our top 10 email marketing tips to help you craft the best strategy for your brand.

10 Top Email Marketing Tips for a Successful Strategy

Below, we've outlined 10 things we always consider when developing an email marketing strategy to improve email list engagement, reduce unsubscribes, and increase conversions.

1. Create a customer journey map

You can't make a good email marketing plan without knowing who makes up your email list. A customer journey map creates a story for each of your customers with an accompanying visual flow of their activities, interactions, and touchpoints with your brand. This helps you identify opportunities to improve their experience using email marketing.

When developing your customer journey map, consider:

Who are your clients. Write a story for your typical customer and, if you have different types, create a personality and customer journey map for each. What the different stages of your sales funnel look like. Understand how your customers are going through them. It may not be a linear journey. What are your client's thoughts, expectations and desired outcomes. Be sure to engage with them every step of the way. Where are the weak points and the points of fall of the customers. You can view site traffic data, conduct customer feedback surveys, explore common themes in support tickets, or study buying habits to help you.

Once you have a visual representation of all of the above, you should be able to identify points in the customer journey where you can mitigate a problem, resolve a falling point, or improve the experience to help them throughout their journey. path to conversion.

2. Leverage email segmentation to send more relevant content

Segmentation in email marketing is crucial to the success of your email marketing strategy. If you don't segment, then you include all your re...