If you’re considering swiping on a pair of smart glasses from Apple, you’re going to have to wait a little longer than expected.
Apple now aims to launch the much-talked-about AI glasses “in late 2027,” according to Bloomberg’s Mark Gurman. The glasses were previously expected to be announced later this year and begin shipping in early 2027, but Gurman reported in his Power On newsletter on Sunday that Apple has experienced “bumps” in development.
Apple’s smart glasses are considered a key part of the company’s product roadmap, Gurman writes. People close to Tim Cook tell Gurman that the outgoing Apple CEO is a strong supporter of the project and considers the glasses his top priority. John Ternus, who will take the reins at Cook in September, is said to be the driving force behind the project, having led the product development team for the past two years.
Gurman said the glasses will feature design elements such as “oval-shaped cameras, unique colors and multiple frame styles” in an effort to stand out from the competition. “Over time, Apple believes the glasses could evolve into a health device and possibly incorporate augmented reality technologies that can improve the way people see,” he said.
Gurman reported in April that Apple was testing frame designs including a large rectangular frame similar to Ray-Ban Wayfarers, a slimmer rectangular style, a larger oval or circular design, and a smaller oval or circular option.
A study published in March by Counterpoint Research suggests that the smart glasses category is still in its infancy. The technology market research firm reported that the smart glasses market grew 139% year-over-year in the second half of 2025, compared to 2024.
Smart glasses should include cameras to capture video and photos; microphones and speakers to handle phone calls, listen to notifications and play music. They would also have multimodal AI capable of responding to requests via Siri.
Apple representatives did not immediately respond to a request for comment.
