Ford Motor Co. and outdoor clothing brand Filson on Wednesday unveiled the first-ever Bronco Filson, a premium off-road SUV designed for outdoor enthusiasts.
The new model brings together Bronco and the Seattle-based outfitterknown for its durable outdoor gear. The Bronco Filson combines a specially tuned 3.0-liter EcoBoost V6 engine, exterior-inspired design cues and the quietest cabin ever offered in a Bronco, according to Ford.
“Our owners – whether they’re our owners or Filson’s – share the same level of interest in brands like ours, where there’s a high degree of capability, while still being able to have extraordinary durability,” Dave Rivers, head of Ford Enthusiast brands, told FOX Business. “I think that’s the power of our two brands coming together because we share a common love for the outdoors, we share a common love for American craftsmanship”.
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The 2027 Ford Bronco Filson drives on a dirt trail. (Ford automobile company)
The Bronco Filson comes standard with Ford’s Sasquatch off-road package, which includes 35-inch tires, front and rear locking differentials, and Fox shocks.
The SUV also features Ford’s Terrain Management System with Goes Over Any Type of Terrain (GOAT) modes, as well as Trail Turn Assist and Trail 1-Pedal Drive for enhanced off-road capabilities.
Rivers said the V6 engine should be one of the vehicle’s biggest draws.
“I would say the three-liter engine is going to be nothing short of remarkable in this product,” he said.
Ford said the Bronco Filson will be the quietest Bronco ever built thanks to improved airflow, acoustic glass and improved seals that reduce wind and road noise. The SUV emits nearly 20% less perceived wind noise than the 2021 Bronco, according to the car manufacturer.
“[Customers] “I think it’s just going to add to the overall enjoyment of the vehicle.”
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The 2027 Ford Bronco Filson and the 2027 Ford Bronco Filson First Edition sit along a rocky riverbank.
Inside, the Bronco Filson features quilted leather seats, Filson-inspired materials, ventilated front seats, heated rear seats, and an upgraded Bang & Olufsen (B&O) audio system.
The SUV also includes removable cargo bags, door-mounted saddlebags for outdoor gear, and a digital rearview mirror that maintains visibility even when the cargo space is full. Ford said the mirror includes a washer system to help keep the camera lens clear.
“We know our owners spend a lot of time outdoors,” Rivers said. “They fly fish, hunt, fish and camp, so we offered them two optional removable storage bags in the rear compartment of the vehicle.”
Additional features include power running boards that automatically deploy when the doors are opened.
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The 2027 Ford Bronco Filson First Edition is shown here. (Ford automobile company)
Ford will also offer a limited-edition Bronco Filson First Edition with exclusive Iron Sands Copper Metallic paint, unique badging and a numbered console plaque.
The Bronco Filson will be built Ford Michigan Assembly Plant. Orders are expected to open this fall, and the SUV is expected to arrive in showrooms in early 2027. Ford has not yet announced pricing.
A Bronco Filson tour showcasing the SUV’s design, materials and capabilities is expected to begin in July.
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Ford and Filson previously collaborated on the Bronco x Filson Wildland Fire Rig concept vehicle in 2020, which supported wildfire conservation efforts through the National Forest Foundation.
