40+ Powerful Email Marketing Stats to Grow in 2024

E-mail marketing is not it going anywhere, but THE tendencies are permanently change.

You to want has be Of course that You are not waste any of them of your precious time And money while launch A business When You to have A limit budget. However, A technical as useful as E-mail marketing can't be underrated by your business When he come has marketing.

You to have A fair variety of chains has reach your audience, Again E-mail East THE A that You can Personalize has your audience THE most of them. Technological advances offer more And more opportunities has funnel In And reach out has A audience that can increase your brands potential.

If You need help discovery THE best E-mail marketing software For your business, browse the best E-mail marketing software real user reviews.

East all that consumers spend on while reading brand emails.

Source: Statist

E-mail marketing effects go GOOD beyond simply deliver messages has recipients inboxes. There East A plot of talk about THE benefits of E-mail marketing, but What TO DO THE statistics to show? GOOD, THE statistics talk For themselves When he come has demonstrating THE legitimacy of E-mail marketing.

E-mail marketing demographic data

Did You know that according to has Path thread, THE most significant not marketers take has champion accessibility When create their emails are in writing short, description subject lines, manufacturing connections And buttons easy has see, And keeping paragraphs short And simple?

To have A look has a few E-mail marketing demographics.

40% of consumers say they to have has less 50 unread emails In their mailbox. THE average bounce rate through all Industries East 9.96%. 59% of Millennials mostly to use their smartphone has check E-mail, while 67% of Generation Z analyzes their mailbox on mobile. 74% of baby Baby boomers think E-mail East THE most staff channel has receive communications Since brands, follow up by 72% of Gen. X, 64% of Millennials, And 60% of Gen. Z.

General E-mail marketing statistics

If your business is business-to-business (B2B) Or business to consumer (B2C), A robust E-mail marketing strategy East THE most effective tactical has lead You In THE direction of more excellent open rates, clicks, And relativity of your brand. Here are a few general statistics has give You A idea of THE E-mail marketing landscape.

There are 4 billion every day E-mail users. This number East expected has climb has 4.6 billion by 2025. More that 306 billion emails are sent And received each day. 64% of little companies to use E-mail marketing has reach clients. 37% of brands are increasing their E-mail budget, And just 1.3% are manufacturing cuts. THE most effective strategies For E-mail marketing campaigns are subscriber segmentation (78%), message personalization (72%), And E-mail automating campaigns (71%). 33% of marketers send weekly emails, And 26% send emails several times by month. Worldwide, Fridays see THE The highest E-mail open rates (almost 19%), compared with has THE the lowest open rates (17%) on Saturdays. Mobile E-mail marketing statistics

Mobile marketing has become bigger that Never with THE influx of smartphone use Today. To have A look has how marketers can TO DO mobile marketing work For them.

Almost 55% of global website traffic East generated Since mobile devices, excluding tablets. 46% of smartphone users prefer has receive communications Since companies via E-mail. Apple iPhone native E-mail application has THE The highest walk share, follow up by Gmail. Launch A mobile friendly E-mail design can increase unique mobile clicks b...