46 Important Account-Based Marketing Statistics for Modern Marketers

Account based marketing (ABM) East as spearfishing. You together A Single target, instead that spray And pray. This concentrates sales And marketing efforts towards A account has generate upper income influx.

THE ATM approach bridges THE empty between these two crucial departments. He establishes sharing goals And help to commit potential buyers with personalized Messaging strategies. ATM becomes more relevant And precious When You to have has to coordinate a lot decision making stakeholders.

When sales cycles get longer, ATM commits different stakeholders base on their distinct needs has increase THE odds of closing more offers. Businesses to use specialized account based analytic software has gather knowledge that help to commit these stakeholders.

High account based marketing statistics

Here are A little account based marketing statistics that offer knowledge In THE last tendencies In THE market.

40% of B2B marketing teams were part of ATM initiatives In 2019. A 7% drop In people functioning on ATM teams demonstrates growth the integration In wider marketing efforts. 91% of companies with 1,000 Or more employees had fully implemented A ATM program In 2020. 48% of companies ran pilot programs And 20% foreseen has throw In six month. THE global ATM walk was $749.4 million In 2020, growth has A compound annual growth rate (CAGR) of 11.6% between 2020 And 2021.

of digital marketing leaders In WE B2B companies foreseen has invest In ATM technology In 2023.

Source: Advertising week

THE WE ATM walk reached A estimated $202.3 million In 2020. HAS THE even time, China grown up has A 15.2% CAGR. Australia, India, And South Korea were other major countries that directed THE Asian Peaceful region In 2020. THE ATM walk reached A value of $1.07 billion In 2023. Experts anticipate THE walk income has increase by 13% Since 2024 has 2030, reach almost $2.39 billion. THE impact of account based marketing

A lot companies to have has been invest In ATM on THE last little years. THE statistical evidence below justifies he And watch Why ATM East A reasonable choice For teams targeting big accounts.

Execution ATM increase average annual contract value And of marketing origin income by 171% And 200% respectively. Businesses with aligned ATM strategies see A 208% increase In business income And profits 27% more quickly on three years. ATM marketers saw A 500% leap In target account traffic. Most ATM programs (64%) began In THE pass five years, with a lot (68%) adopt automating. 73% of marketers report that ATM help increase agreement sizes by to focus on lead quality.

of marketers get more back on investments (ROI) with ATM that any of them other method because they value It is long term benefits as better team work And efficiency.

Source: Momentum ITSMA

Businesses reported A ten% income increase, with 19% seeing A growth of on 30% After using ATM For has less A year. 85% of users find ATM crucial For retain And expansion customer relationships. 80% of marketers say ATM increase THE value clients bring on their lifetime. 83% of marketers say ATM improved engagement with target accounts. 61% of companies find ATM increase pipeline opportunities. Customer retention rates can improve by 36% with ATM alignment. ATM can reduce THE time spent on unproductive sales prospecting by 50%.

of B2B marketers see improved team work between sales And marketing with ATM.

Source: Request basis

80% of marketers believe high quality, relevant content significantly influence purchase the decisions. Alignment ATM with wider request generation efforts accomplished THE best results, with 40% of companies functioning has balance THE two strategies. For what TO DO We need...