5 Ways to Leverage LinkedIn to Grow Your Business

LinkedIn is one of the most effective social media platforms to help increase business revenue.

The platform is a hub for professionals to connect and grow their businesses, and it has become even more popular since the Microsoft acquisition. There are 830 million members in over 200 countries, and statistics show that over 40% of these members are active on the site daily.

In my personal experience, LinkedIn was an integral part of launching my agency. I've built a significant audience by connecting with entrepreneurs and marketing professionals on LinkedIn. When I announced the launch of my agency, many of these same people became the agency's first clients.

5 Strategies Entrepreneurs Can Use to Accelerate Their Turnovers Through LinkedIn. Leveraging LinkedIn to Grow Your Business 1. Profile design

Whether you're on a casual social media platform like TikTok or professional social media like LinkedIn, the most important thing is to make sure your profile looks as natural and "human" as possible.< /p>

It is important to remember that there are many bot and spammer accounts on LinkedIn. This means that it is extremely important for you to differentiate yourself from these accounts.

First, make sure your profile is complete. Take a recognizable and memorable profile photo and a neat and eye-catching cover photo. It's also possible to include subtle branding in the cover photo, but less is more here.

Don't forget to take full advantage of the "featured" section as well. The Featured section lets you decide which content is most visible and easily accessible to your users so they can get to know you quickly. It also allows you to highlight useful information to help your audience learn more about what you do in an immersive and interesting way.

Second, I recommend that you use the cover feature to record a short intro video. Adding movement to your profile picture produces an instant "wow effect" on people. Every time we add a cover story to our client profiles, we see an immediate increase in views and engagement.

You can also use the sound clip feature to make your profile more lively. Initially, the sound clip feature was intended to help users know how to pronounce a person's name, but now it can be used as a brief humanizing introduction.

Finally, customize your URL. This is a quick and easy way to make it easier for visitors to remember how to find your page. Keep the URL as simple and relevant as possible.

2. Personal messaging

Building your brand isn't just about creating regular content and creating an expert image. It's also about communicating with your target audience.

Our agency's experience proves that the best way to find new clients on LinkedIn is through personal messaging. It is therefore recommended that you set a goal of sending a certain number of personalized direct messages each week.

The conventional wisdom in most cases is that you shouldn't immediately message someone with a sales pitch. In my experience, however, a direct approach works best in most markets.

When using LinkedIn messaging, it's best to cut to the chase. LinkedIn audiences are generally not inclined to spend time on small talk. Out of consideration for their time, it's usually best to remember that LinkedIn is first and foremost a business network.

It means people understand why you're there (it's the same reason they are: to do business), so you can both come into the relationship understanding that it's a potential business opportunity.

People appreciate that we don't waste time with meaningless "fuzzy" posts. They know something will be sold to them by the end of the conversation, so they prefer to jump right into the selling part and ignore time-wasting messages. We have learned through practice that the longer the conversation, the faster a new connection stops responding to messages.

3. Follow-ups

The search pro...