85% of closed opportunities won from Highspot influenced by G2

Standing out in a crowded market is a challenge that many SaaS companies face. But if you're like Highspot, you understand the power your customers have to help you solidify your place in the market.

Highspot is a revenue platform that aligns sales, marketing, and customer success to increase the impact of customers' most critical growth initiatives. The company was launched in 2011 and has since grown to over 1,000 employees, serving 8 million users from 5 global offices.

While Highspot is a leader in the revenue enablement platform market, they fit into a crowded space that continues to rapidly evolve. Highspot understood that to stay competitive, they needed to effectively tell their company's story – over and over again.

When Highspot first partnered with G2, they were looking to leverage opportunities that enhanced the company's value proposition through the voice of customers, at scale.

Strengthen Highspot's value proposition

When tackling a crowded and ever-changing marketplace, one of the most effective ways to build trust with prospects and stand out in a category is through social proof.

Goals Ensure the company story continues to break through in a crowded and ever-changing marketplace Solidify market placement in the Sales Enablement category Leverage voice of customers and G2 data reporting to amplify messaging at scale and drive new sales

Highspot knew the positive impact that using their customers' voices could have in asserting their value in the market, reaching more prospects, and guiding them through the sales funnel.

Jarod Greene, Vice President of Product Marketing at Highspot, says, "We know that an effective way to get our message across at scale is to let our customers know. G2 is a platform to we turn, not only to collect the voice of customers, but also to have that voice validated."

Capitalize on the power of reliable and validated reviews

"When I think of G2, I think of trust," says Greene, who believes a crucial feature of G2 is that buyers and sellers can be confident that ratings and reviews are authentic and validated. .

He knows that G2 is open and unbiased, that reviews are generated by customers, and that vendors cannot pay or exert influence to rank higher on category pages.

Greene explains why this is important. He says, "In this business of customer sentiment - getting a sense of what the collective has to say, you have to be trustworthy. There are many platforms and ways to articulate your value proposition, but trust underpins each buyer's decision. If buyers can't trust the platform, they're unlikely to trust you."

Greene continues, "G2 offers the authentic voice of the customer and its algorithms are completely transparent. With G2, people can be sure that the system is not being played, that it is not payment for the game or fake news. It's huge."

Solutions Leverage G2 dashboards to quickly and easily understand Highspot's most important data Evaluate Highspot's reputation and market placement with G2 Comparison Reports that feature a side-by-side comparison of up to four competing products Use G2 Content Subscription to easily share Highspot performance data with potential customers through accessible and elegant infographics and social media assets

Highspot benefits from G2's 6 million monthly visitors and over 1.7 million users who have already left reviews on the G2 platform. Over 900 users have written or saved genuine, verified reviews on Highspot's G2 profile alone.

Not only can the Highspot team be assured that they are receiving genuine, validated customer reviews which are then ready and waiting for buyers in the marketplace, but they are also able to see how those reviews place them against their competitors; G2 Comparison Reports offer a side-by-side comparison of up to five competitor products based on satisfaction ratings.

When it comes to understanding how Highspot is perceived by customers and buyers, the team has up-to-date performance data available on easy-to-access dashboards. No tedious tools or multiple solutions are needed. No waiting until the end of the week or month for essential information. Teams can measure their performance when they need to, when they need to.

G2 dashboards make Highspot's most important data visible, understandable, and actionable, so they can measure and improve their performance. "Dashboards are gold," Greene says, "That's, at a...