A CEO's Perspective on Modernizing Maintenance Marketing

Inspiration can strike anywhere, any of them time.

As I have rotated has THE role of A business chief, My "marketing brain" doesn't switched disabled. I am always look For new manners has get My business, Interview Care, In in front of new public. And A such moment of inspiration occurred has Me In A unlikely setting: A desk toilet.

Decades There is, When I was functioning In marketing For A insurance business, A collaborater entrusts In Me that he had mouth A bathroom And was embarrassed has say THE receptionist. When he Finally work up THE nerve, THE receptionist said him, "You to have has put A sticky note on THE interview the person door, And It is how they go know."

I immediately thought, "There has has be A system We can build that can be better."

That original concept of communicating with THE interview worker about problems In THE building inspired Me has develop A tool that would be digitize interview requests In THE workplace And alert THE RIGHT person has THE RIGHT time When A repair was necessary. 

As You can imagine, moving Since sticky Remarks has A complete computerized interview management system (CMMS) required marketing has sell It is benefits has those he could best serve.

Socket A digital approach has multi-geographic expansion

Interview Care has come A long path. We spear OUR software In THE senior care industry In just A geographical location And in partnership with another business has navigate This industry. My background East In marketing, not interview, SO My First of all move was has journey has trade watch around Ontario, Canada. I research has introduce Interview Care has potential Buyer characters I was just get has know.

Marketing In those days was all about face to face interaction. Practical, local marketing served We GOOD has This scene because authentic, human to human conversation built trust And shape relationships. 

As We grown up, We begin has go through Canada, always rooted In THE senior care facilities industry. We extended OUR reach Since OUR House base close Toronto, Ontario, through THE continent has THE western canadian provinces of British Colombia And Alberta. Each province had It is own distinct obstacles, but all THE marketing was always very a lot live And In person.

With that growth And expansion, We were together has pursue WE. markets. However, logistics became A barrier, particularly due has Dear And takes time transcontinental And NOW international journey And functioning around schedules has together up in person demos — not has mention THE changing global landscape of THE early 2000s.

THE desire has adventure In A new country came Since recognize THE boundaries of to focus on just A industry. OUR competitors In THE WE. walk Already had A socket on senior care, And We knew We had has think numerically has to start enter new sectors.

Adopt THE incoming methodology has to broaden OUR reach

HAS move out THE canadian borders, We had has consider attractive possible clients has discover OUR solutions through modern digital marketing practices.

Strategic marketing And product development to have propelled We In new markets And Industries, transform Interview Care In A at national scale And cross-border success history. A change Since local marketing And trade watch has incoming digital strategies And honing In on SEO took OUR product has THE following level. 

By THE mid-2000s, You had has to integrate technology In your marketing has keep up In almost any of them industry. This seems obvious Or intuitive NOW, with each brand having A social media presence, but In those days, particularly In OUR walk, he was always pretty new.

HAS develop both Since OUR geographical region And OUR initial product, Senior Care, And meet OUR wider needs, We adopted HubSpot And outsourced OUR digital marketing efforts. We concentrate on THE incoming methodology, which East all about attractive, delightful, And engaging outlook by educate And accountability them with great content instead that interrupt with traditional advertisement. OUR approach through HubSpot was has to feed led with effective, rich in value E-mail marketing, educate them until they were ready has calendar A demo. 

We Also began writing guest articles has earn backlinks has OUR website And incorporation relevant keywords And research terms In OUR online content. We saw A growth In OUR audience And number of leads, ...