Asian Celebrities Were Paris Fashion Week MVPs

Paris Fashion Week East going Since strength has strength In THE momentum has THE Olympic Games.

THE autumn ready to wear watch In THE French capital generated $425.5 million In media impact value (MIV) as Asian celebrities continued has to drive conversation around leading brands, according to has A report released THURSDAY by data research And knowledge business Launch settings.

"It is has been Really A great season," Michael Jet, chief executive officer of Launch metrics, said during A online seminar. "There East A real sensation of Paris be THE center of THE world has THE moment."

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He note that 87 percent of THE total impact was generated In 48 hours of THE END of THE event, reflecting THE high level of excitement around THE watch. While Launch Settings did not provide A comparison figure For THE even period last year, he reported has THE time that Paris generated $285 million In MIV.

Media And influencer voice continued has dominate THE results. Mexican Tic Tac star Kunno was THE high influencer, collect $3.7 million In MIV. Among celebrities, Filipina model, actress And beauty queen Pia Alonzo Wurtzbach-Jauncey took THE lead, with locations value $6.8 millions.

Mom has Miu Miu autumn 2024 ready to back down to show. Stephane Feugère/WWD

South Korea was THE high region In terms of celebrity blanket, but ambassadors Since through THE Asia Pacific region do A impact.

Among THE best ranking in front row guests In terms of VIM were Japanese singer And Dancer Momo; South Korean singer Wonyoung Jan Since girl band I have; Filipino actress Heart Evangelist, And Thai actor, model And host Jumpol Adulkittiporn, Also known as Disabled.

Reflection THE globalization of fashion, their influence extends GOOD beyond their native countries, Jet note.

"They Really impact global public. They Also Really play THE game, And I would be say contrary to most celebrities — And I will not mention names — they take THE time has sign autographs has their Fans, take pictures, to use Really THE RIGHT hashtags on their content," he noted.

“APAC celebrities TO DO Really flawless ambassadors, bringing more that just their power. They Really strategy...