Atlantic denies using bots to press Don Toliver and other artists' videos

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The comments section of Don Toliver's new music video reads like a Russian bot farm - or so the internet thinks... accusing his label of trying to improve his stats.

Here's the deal...Atlantic Records is under fire on Twitter, with a ton of people reading about a bunch of its artists' engagement numbers - especially on YouTube, where some have the feels like the data ratios for new projects just don't add up (I like views, etc.)

DT's video for his song 'Do It Right' - which was released just days ago - is the best example of being hoisted onto the bird app as supposed evidence of a fake that would be ongoing...most notably in the comments, where many see telltale signs of fake fans.

You can go check it out yourself. There are a lot of oddly written comments flooding this upload over the past 48 hours, with more and more odd spellings, unconventional capitalizations, and grammatical errors. Others don't make sense.

Also, there are a lot of comments that only posted emojis, which are also seemingly randomly mixed together. When you click on some of these profiles, it looks like their accounts are relatively new and only have one comment...for Don's "DIR" video.

Indeed... it certainly sounds bizarre, and some - including media personality DJ Akademiks - have made outright allegations that it is happening on a large scale in Atlantic.

There are other Atlantic artists who have been lumped into this phenomenon, and none seem to have tackled it yet...including Toliver. It's worth noting – while some point to comments and seemingly lopsided engagement stats alone as proof, there's no real gun we can find. It mostly comes down to people speculating and theorizing.

However, we have contacted both the Atlantic and Toliver's camp for an official comment...so far, no response.