Australian winemakers hope to tap India's 'huge' but complex market

With the world's largest youth population and 100 million of them reaching legal drinking age in the next five years, India is an exciting proposition for wine exporters Aussies at a time when there isn't much to get excited about.
Key Points:India imports more wine from Australia than any other countryThe current 150% federal tariff on wine combined with state taxes makes Australian wine up to eight to ten times more expensive in IndiaAn India-Australia free trade agreement is expected to be ratified by the end of 2022
"The potential is immense," said Tony Battaglene, chief executive of Australian Grape and Wine.
"With [a ] huge population, even though very few are drinking wine right now, we have [the] huge capacity to enter the ground floor- pavement."
Wine currently accounts for only 1% of alcohol sales in India, with spirits and beer dominating the market.
But India's only qualified wine master, Sonal Holland, said that is starting to change.

"Wine is the new media symbol of sophistication, success , ambitious living and celebration," she said. claré.
The high-profile wine consultant has been recruited as a South Australian wine ambassador to India under the government's Indian Wine Expansion Program South African.
"Until recently, the notoriety of Australian wines in India was limited to being perceived as cheap, cheerful, young and easily accessible wines," said Ms. Holland.
"Consumers are increasingly aware of the quality and diversity that can come from some of Australia's premium wines."
Indian wine master Sonal Holland.(ABC Landline)
Many benefits for the existing trade with India
India imports more wine from Australia than any other country.
But it only comes from 24 producers.
The biggest player is of course - the well-known Barossa Valley company, Jacobs Creek, which entered the Indian market 21 years ago.

"Last year we actually saw 118% growth," said Helen Strachan of Pernod Ricard, the French wine and spirits company that owns Jacobs Creek.

"We don't have There aren't many other growth markets for Jacobs Creek, which is why India is really important to us."
One of the biggest players in India is the well-known Barossa Valley label Jacobs Creek.(ABC Landline: Kerry Staight)
< p class="_1g_Rg">The Australian wine industry needed big...

Agrotech Nov 12, 2022 0 50 Add to Reading List

Australian winemakers hope to tap India's 'huge' but complex market

With the world's largest youth population and 100 million of them reaching legal drinking age in the next five years, India is an exciting proposition for wine exporters Aussies at a time when there isn't much to get excited about.

Key Points:India imports more wine from Australia than any other countryThe current 150% federal tariff on wine combined with state taxes makes Australian wine up to eight to ten times more expensive in IndiaAn India-Australia free trade agreement is expected to be ratified by the end of 2022

"The potential is immense," said Tony Battaglene, chief executive of Australian Grape and Wine.

"With [a ] huge population, even though very few are drinking wine right now, we have [the] huge capacity to enter the ground floor- pavement."

Wine currently accounts for only 1% of alcohol sales in India, with spirits and beer dominating the market.

But India's only qualified wine master, Sonal Holland, said that is starting to change.

"Wine is the new media symbol of sophistication, success , ambitious living and celebration," she said. claré.

The high-profile wine consultant has been recruited as a South Australian wine ambassador to India under the government's Indian Wine Expansion Program South African.

"Until recently, the notoriety of Australian wines in India was limited to being perceived as cheap, cheerful, young and easily accessible wines," said Ms. Holland.

"Consumers are increasingly aware of the quality and diversity that can come from some of Australia's premium wines."