'Barbie' fans dress up for a movie at The Grove in Los Angeles

Barbie fans go all out when they watch the movie at a famous LA location...dress in pink for the hit movie.

TMZ was in attendance at The Grove on Friday, where tons of people packed into the theater and did their best to pay their respects to Barbie and Ken.

Margot Robbie would certainly be proud of the Barbie girls here...because the theater is awash in a sea of ​​pink, just like the actress was on her promotional tour.

One thing is for sure... seeing "Barbie" this summer is going to be a huge event.

TMZ.com

Going to the movies is fun, but dressing up for them is even better!!!

And, action.