Barbiecore has officially gone viral thanks to Kim Kardashian and Margot Robbie

We're no strangers to on-trend aesthetics here at Who What Wear, as we've covered them all, from 2020's cottagecore look to grandmas' latest love coastal everywhere. While many of us tie ourselves to a specific aesthetic, it's always fun to experiment and take parts of different looks and incorporate them into our own personal style. The newest aesthetic taking over the internet? Barbie core. Yes, the dolls you played with as a kid are leading the fashion charge right now. Talk about a genuine nostalgic revival.

With all the attention Greta Gerwig's upcoming Barbie movie has garnered, it's no surprise that the pink-dominated trend is everywhere. minds right now. Have you seen the latest pictures of Ryan Gosling and Margot Robbie on set? It's hard for something like this not to go viral. The film put the Barbie look on the map, and with designers such as Valentino and Balenciaga incorporating the aesthetic into their collections, the trend is destined to reach the masses. Almost the entire Valentinos F/W 22 collection was a striking fuchsia hue, and Kim Kardashian championed Balenciaga's pinkest products.

It's not just a trend for celebrities and catwalks; the data shows that consumers are benefiting from the trend just as much. According to Klarna, data shows that search results for pink items saw an increase in purchases. Pink mini dresses have seen a 970% increase and pink swimsuits have seen a 682% increase in the past six months. Pinterest also reported that their site saw a 75% increase in searches for "Barbie Outfit".

Needless to say, Barbie asked us if we all wanted to go for a ride, and the fashion world is on its way. We've rounded up 24 articles that will prove the look is wearable. Just keep scrolling.