Barca renew regional deal with Scotiabank for three more seasons

September 1 - FC Barcelona have renewed their regional partnership with Scotiabank with a four-season deal that will run until the end of June 2026.

The agreement with the Canadian bank covers Canada, various countries in Latin America and the Caribbean. It covers the men's first team as well as the women's team and a collaboration with the Barça Foundation and the Barça Academy project.

Scotiabank has partnered with Barça since 2016, following its first steps into football sponsorship with a major and long-standing agreement with major club and national team competitions Concacaf.

Scotiabank and the Barça Foundation will promote a series of programs aimed at improving the lives of young people in underserved communities using sport as a tool for social inclusion.

They will also continue to work on co-branded product development as well as new joint programs with the Barça Foundation, while the bank will also be Main Partner of two Barça Academies and partner of Barça Academy Camps.

Scotiabank will become a partner of the club's traveling exhibition, "Barça, l'exhibition", each time the history of FC Barcelona is presented in a Latin American country.

There is something ironic about a club that has struggled to put its own finances in order - and this season even had to sell assets just to create financial space as part of the football's financial regulations to bring its star players onto the pitch – secured a top bank as a sponsor rather than another lender.

However, the power of the Barca brand is what attracts marketers. And even if the club's financial management is bad (and in the past bordering on criminal), its declared intentions are good.

Mike Tasevski, Vice President of Global Partnership, Scotiabank, said: "Since the beginning of our partnership in 2016, FC Barcelona has played a key role in strengthening our football ecosystem in the region, we helping to provide more equitable opportunities and access to sport for thousands of young people in the Americas, regardless of race, gender or social status, by instilling inclusion as a core value in our joint efforts." p>

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