Best Moz Alternatives of 2023

Every entrepreneur and small business owner needs to optimize their SEO if they want to be competitive in the online and local markets in which they operate.

Making sure your website is seen by the right people (your prospects) at the right time (when they're ready to buy) is just the first challenge. You also need to make sure your site is optimized for local search traffic and ranks well organically with prospects who are at an early stage of the buyer's journey.

To solve these business website problems, many owners and entrepreneurs turn to reputable online SEO tools. For many years, Moz was considered to be at the top of the list.

Moz and what it can do for entrepreneurs

Moz Pro is a suite of SEO tools that includes keyword research, site auditing, rank tracking, link building, and more. One of the first SEO tools to hit the market, Moz Pro remains hugely popular with businesses of all sizes.

However, some find Moz Pro to be overpriced, and many find its value, i.e. what it offers for those high prices, to be less compelling than some of its competitors. Although it offers a free plan, this level provides access to limited features. Additionally, many users find the UI/UX (user interface/user experience) unintuitive, with a steep learning curve.

These are just a few of the reasons why entrepreneurs might want to look for a different alternative to solve their SEO problems. In addition to the tools offered by search engines, such as Google Search Console (a free tool that Google offers to help monitor site performance, indexing issues, etc.), consider some of the Moz alternatives we have listed below.

1.Semrush